Arama They Didn't

10:10 am - 04/27/2011

Catharsis amid crisis for Japan's entertainment biz

Amid the rush of charity events and albums, a sobering reality intrudes: Japan’s already pressed entertainment industry faces a long slog getting back to normal.

SMAP can afford to donate millions, and musicians with day jobs are to be commended for quickly throwing together a slew of events, but most artists and entertainment professionals in Tokyo are poorly paid and can’t withstand a further drop in demand. The earthquake is creating a crisis for them as real as the better reported problems affecting Japan’s electronics and auto industries.

“With dates postponed it has had a domino effect right across the board,” explains Johnnie Fingers of Smash, promoter of the Fuji Rock Festival, “It has effected PA, lighting and backline rental companies, venues, hotels, transport companies.”

Smash’s office went unscathed, but a difficult decision was made to cancel many gigs. “Although life in Tokyo is fine and we are far away from the evacuation zone,” Fingers continues, “we feel it is not a time for celebration knowing so many are suffering in the Tohoku region, with so much rebuilding and healing to do.”

Nightlife was also hard hit as clubbers hurried home and panicked artists canceled tours. After closing for two weeks, legendary Nishi-azabu disco Eleven reopened in late March. “Some clubs in the area have already gone out of business and with many artist cancelations, we’re worried,” says Eleven’s Yuko Ichikawa. “The impact on nightlife is huge, but we’re still going ahead with monthly charity nights.”

After checking their venues for damage, superclubs Womb and Ageha also reopened with charity events that gathered millions of yen. Many overseas DJs have canceled tours, but, says Ageha’s Mimi Shimada, “audience are returning, and we feel we are providing a place to be together.”

Anyone who has attended a quake relief event in recent weeks can attest to the cathartic effect they have offered to traumatized Tokyoites. But some say the rush of giving has to be approached with a sense of caution.

Hostess Entertainment, the record company behind Radiohead and many other Western bands’ releases in Japan, made a deliberate decision not to put together a charity compilation.

“Far from being cold or heartless, this position has been reached very simply by acknowledging the realities of the music market in Japan, even before the recent catastrophe,” said founder Plub Lazonby. “A charity compilation album of Western music in Japan at this time will generate pennies for charity, pennies that will take time to be delivered. Thus whilst the sentiment may be good, the reality is that it will have negligible positive effect on the relief effort whilst also probably obstructing the path of getting original music back into circulation.”

Shuttered since 3/11, Tokyo’s theme parks and blockbuster shows are also taking a tentative approach to reopening. Tokyo Disneyland, which suffered some liquefaction, reopened on April 15 on reduced hours with thousands lining up seeking a sense of comfort at the park’s time-honored attractions.

The Blue Man Group’s Callum Grant was at home in Tokyo when the quake occurred and says when his “guitars started dancing,” he realized it was something different. “In the weeks that followed, it was hard to feel when it would be appropriate to reopen,” he says, “especially considering the energy shortages and the ongoing situation with Fukushima. There was a planned maintenance week in the beginning of April, so we decided it would be best to reopen on April 16th, with some possible live events around town and fundraising at the theater.”

The Cirque du Soleil’s Zed at Disneyland happened to be on break March 11, and as a “preventive measure,” on March 14 sent its performers as well as those from its Yoyogi show Kooza to Macau. “When a natural catastrophe like this earthquake occurs somewhere in the world, Cirque du Soleil, as a company, will look for the most appropriate way to help, taking into account what Cirque du Soleil can offer,” says chief public relations officer Chantal Côté. “But this help will be most likely defined and determined once the spotlight is less on the region, because we let the international organizations do their frontline work first. Our intervention comes after. We are in the process of defining the nature of what our help could be for Japan.”

Kooza reopened April 12 using 35% less electricity, with a tentative date of April 23 for relaunching Zed, whose high-tech building survived unscathed.

The Tokyo Symphony Orchestra wasn’t so lucky. Some 80% of its Muza Kawasaki Symphony Hall’s interior was rendered unusable in the quake. The orchestra has canceled 20 concerts, is seeking donations, and has no date for reopening.

“The situation is such that we have no idea when the hall will be able to reopen,” said Junji Ohno, managing director of the Tokyo Symphony. “But on our 65th anniversary, we resolve to overcome the difficulties with support from our friends around the world. We believe that music moves people, encourages them, and heals wounded hearts. We will continue performing to see us through this disaster.”

Good turnouts for recent events like SonarSound show that people want to be together in times of crisis, but numerous practical issues stand in the way of a return to business as usual. “We’ve postponed the release of albums because aid supplies must be provided before distributing CDs,” said Toshie Hagiwara of record giant Avex. The company delayed more than 60 releases and called off 20 gigs.

“How to deal with the long-term lack of power supply is the question for the live concert business,” concluded the Blue Note’s Miho Harasawa. “It’s a big problem.”

This story originally appeared in Metropolis magazine (www.metropolis.co.jp)


source: Japantoday
just posting this because people need to expect low sales in Japan. music, movies, everything.
ih8je 27th-Apr-2011 02:52 am (UTC)

it's time for Jpop to expand overseas and not relying too much on their domestic market....Kpop is already doing this since their domestic market is not big enough.
buyme_arashi 27th-Apr-2011 02:56 am (UTC)
What makes Jpop unique (and great imo) is that they create music to cater to Japan and they still make money doing it while Kpop always has been trying to break the international market.
brucelynn 27th-Apr-2011 03:49 am (UTC)
That's really all kpop can do, Japan is where the money is at.
momoiro71 27th-Apr-2011 02:56 am (UTC)
NO.
brucelynn 27th-Apr-2011 02:57 am (UTC)
Kpop just started doing it, not enough is an understatement their domestic market ain't worth shit.

Japan is the 2nd biggest industry in the world, of course were able to rely on their domestic market.
liime_arix 27th-Apr-2011 03:19 am (UTC)
I agree. People don't seem to realise than an expansion in their music will also bring in tourists to Japan, as well as revive new found interest in the country. Korea isn't dumb, they wouldn't send their artists out with government backing, if it didn't benefit them in the long run.

The only artist who's making the leap is AKB48 with their slew of concerts in Singapore and having gone to places like Russia last year.
brucelynn 27th-Apr-2011 03:49 am (UTC)
Japan gets more than enough tourists, you probably won't see too many now because everyone is frantic.

But Japan does not need to expand their market overseas, everyone is acting like Korea is so smart...um....the only reason they are trying to flock over to the Japan is because 1. Korean artists can't sell shit domestically 2. That's really the only other market they can try to make it in, America and Europe want no parts of them.

Also another reason why Japan doesn't need to expand is because they are probably the only market in the world that makes money off of physical singles.

Most importantly, Japan is a proud country so don't expect them to rely on overseas market anytime soon.


The only artist who's making the leap is AKB48 with their slew of concerts in Singapore and having gone to places like Russia last year.


That's not true, L'arc En Ciel, Puffy Ami Yumi (who btw had their own cartoon and performed at the Thanksgiving Day parade) X-Japan, Dir En Grey, and Utada have done this way before Akb48

Edited at 2011-04-27 03:54 am (UTC)
liime_arix 27th-Apr-2011 03:57 am (UTC)
If you read any articles on Japan, Japan has been trying to get people interested in the country again. They even have 'cute' ambassadors for their ministry of foreign affairs as a way to spread Japanese culture around the world.

Korea is smart, because in that way, they're helping their own economy by using and promoting their pop culture.

We're talking about Jpop here, not Jrock. Utada had gone to America in an attempt to make a career and didn't get too far with that. I'm talking about in terms of promoting themselves and trying to renew interest in Japan.

brucelynn 27th-Apr-2011 04:06 am (UTC)
If you read any articles on Japan, Japan has been trying to get people interested in the country again. They even have 'cute' ambassadors for their ministry of foreign affairs as a way to spread Japanese culture around the world.

It's being spread, no one is losing interest in Japan and even if that was the case they won't use their music industry to change that, Japan won't rely on overseas music markets because they don't have to do it, look how much their artists sell domestically?

Korea is smart, because in that way, they're helping their own economy by using and promoting their pop culture.

Yeah well this should tell you something because more people are more interested in Japan than Korea :/ , so much for the pop culture solution.
How are they helping their economy through pop culture? maybe through endorsements but that's every country, as far as their music industry is concerned it's doing nothing for Korea which is why the artists are debuting in Japan, btw their Japanese music = Japan's gain not Korea's.

We're talking about Jpop here, not Jrock. Utada had gone to America in an attempt to make a career and didn't get too far with that. I'm talking about in terms of promoting themselves and trying to renew interest in Japan.

This article is talking about the entertainment industry in general, if we are talking about promoting themselves you just overlooked Puffy Ami Yumi, they didn't come trying to make a career, they got picked to sing the "Teen Titans" theme song to give the show a more "anime" vibe, they were given their own cartoon as well with many cultural references....that's not sparking interest in Japan?

Also look at the anime industry which also helps promote jpop, countries will always try to renew interest in their land, that's just how the world works but it's not like Japan desperatly needs the attention, they already have it.

xcrybaby 28th-Apr-2011 01:26 am (UTC)
Gurl I don't think Jpop will get outsiders to visit Japan. My friends all think I am weird for liking all these subtitled shit I can't understand a word of. Yet they all want to go to Japan to visit with me in the future. Back when I was into Taiwan Ent. for a while no one was in agreement or even wanted to come when I thought of visiting.

liime_arix 27th-Apr-2011 04:00 am (UTC)
You can just call them Puffy, I know who they are. Since the late 2000s, the interest towards isn't as it once was. Mostly because some old foreign fans moved on to other things.
maclou 27th-Apr-2011 04:05 am (UTC)
MTE I can't honestly think of why any Japanese artist would want to waste their time or money trying to promote themselves in places that have tiny markets or in the US where they're not welcomed and wouldn't do well at all.

And yeah there's been plenty of Japanese groups who've done cons in Korea and China and sell their CDs there. For example YamaPi's con for an audience of what? 4,000? If he had stayed in Japan he could've done a concert for 40,000 people XD
buyme_arashi 27th-Apr-2011 04:09 am (UTC)
exactly.
brucelynn 27th-Apr-2011 04:11 am (UTC)
I like how you think
liime_arix 27th-Apr-2011 04:16 am (UTC)
Maybe some artists want to expand their fanbase. More fans = more money. But when you think about it Korea and China aren't exactly on buddy, buddy terms with Japan.
buyme_arashi 27th-Apr-2011 03:57 am (UTC)
Korea isn't dumb for sure. It's business so when you have a tiny market locally and especially their own people aren't buying their music enough to sustain their music industry, the only choice is to seek foreign markets. HOWEVER, Japan market is not as dumb as you had implied. Their people buy their own records and they still make more money marketing within Japan compared to Korean idols jet-setting all over the world. Idols makes up the most of music exports from Korea anyways.

This applies to the idols market not the pure music market. People has to take in the fact that Japan idols relied on emotional investment on the idols themselves. They have themes, images, and varieties while not entirely about their physical appearance or level of talents. AKB48 international venture is a great but it doesn't mean Japanese idols can't survive without venturing outside of Japan. As for other pure music talents, they've tried but rarely make it.

Also, adding to ashanishilynn list, JE talents had done international cons before AKB48 did. While I do love it if the expanded internationally but right now, I don't think JE would... maybe next year. Who knows if they'd do international Marching-J with concerts all over the world.
brucelynn 27th-Apr-2011 04:10 am (UTC)
*church*

Japan is not in desperate need of attention and exposure, I don't even get how Korea's marketing strategy can be compared to Japan anyway.

Korea is do what THEY HAVE TO DO
brucelynn 27th-Apr-2011 04:16 am (UTC)
*doing*
liime_arix 27th-Apr-2011 04:14 am (UTC)
It's not something like Korea's industry is better than Japan's. I'm trying to say that Korea is able to use their music to gain interest of others and bring tourism into their country, people are now likely to buy their products because it's Korean.

I never said or even ignored the fact that Japan is able to sustain its own music industry, but it's a known fact. It's great when there's only a couple of artists who really ever sell above 200,000.

When I say AKB48 making a leap, I should have also include their heavy promotions outside of just concerts here and there as of recent. Along with the opening of their second store.


brucelynn 27th-Apr-2011 04:22 am (UTC)
It's not something like Korea's industry is better than Japan's. I'm trying to say that Korea is able to use their music to gain interest of others and bring tourism into their country, people are now likely to buy their products because it's Korean.

If this is the case then why aren't overseas fans buying their favorite artist's records......just a thought.

The tourism in korea is not even that big of a deal so....
Also AKB48 they are not drawing tourists in because like I said, most people are too iffy about visiting Japan right now.

Edited at 2011-04-27 04:25 am (UTC)
buyme_arashi 27th-Apr-2011 05:11 am (UTC)
i do love jpop idols music. i do, BUT i don't buy the CDs because i love the music, I buy it because I love the artist/talents/idols selling it. That's the difference. Kpop idols market is their music and whole lot of hot bodies while Jpop idols sells their image. It takes time to be become a full-pledge Jpop (idol) fan while Kpop fans hooked their fans at face-value.
A lot of people go to Japan to see their idols too but more people are interested to visit Japan because its Japan. Not denying softpower helps and they have been gaining softpower without much promotion outside of Japan unlike Korea who always has aggressively marketed their stuff. A bit slow Japan is (but they aren't dumb) and it is frustrating that they have all these wonderful stuff but little effort to market it internationally since they already have a solid base. The quake rattled that base though.

Not questioning Korea "smart"-ness. They doing the right moves out of necessity and flourished because of it.

AKB48 has hundreds of girls in their franchise. They can afford to plant seeds of world domination with their army of girls. I'm actually looking forward to JE doing the same.
katzsong 27th-Apr-2011 05:06 am (UTC)
Seriously guys, when you start comparing things, especially Jpop vs Kpop, the discussion will be endless. or maybe that's what you want. Whatever floats your boat :3
dyan1219 27th-Apr-2011 05:48 am (UTC)
+1
I assume this will always be the case especially for JPop and KPop because both of them will always have their own flaws and advantages.
buyme_arashi but the article is NOT about Kpop vs Jpop27th-Apr-2011 05:53 am (UTC)
cute icon btw. shipping them so hard and praying its true
brucelynn 27th-Apr-2011 06:20 am (UTC)
In this case it should be common sense, Korea and Japan' marketing are worlds apart.
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