Arama They Didn't

6:24 pm - 05/17/2011

AKBitches are the face of the Japanese Red Cross Society

Popular idol group AKB48 has become the official messengers of the Japanese Red Cross Society!

On May 17th, AKB48 members Takahashi Minami, Minegishi Minami, Itano Tomomi, Takajou Aki, and Watanabe Mayu appeared at a special press conference, where they revealed that they will be officially representing the Red Cross.

Immediately following the earthquake, the girls of AKB48 made a large donation to the Red Cross to help support their fellow citizens in their time of need. This time, AKB48 has raised an incredible 187.3 billion yen through their “Dareka no Tame ni Project“, fundraising activities, and the proceeds from the group’s releases. Their company also donated approximately 220 million yen on the 13th.

“We knew how precious things were before (the earthquake hit),” Takahashi Minami said to the crowd following their announcement. “If we can join forces one by one, there will always be lives we can save.”

When asked about the Team K’s song “Boku ni Dekiru Koto” – which is currently being used in commercials for the Red Cross – Takahashi Minami replied, “Recording (the song) was different than usual. We were all able to sing with positive feelings about brightening Japan while making eye contact with each other.”

On the same day, the Japanese Red Cross Society also debuted a special collaboration website titled “AKB48 to Issho ni Motto Yoku Shiru Sekijuuji!” (Get to Know the Red Cross More with AKB48!). In addition to exclusive interviews with the girls, the website contains quizzes on Red Cross certification and stories from those who experienced aid from the Red Cross firsthand. “Since I didn’t experience much myself, it was enlightening,” said Takahashi about the website.

Check out photos from the event at the tokyohive!
source:oricon & tokyohive


that picture...
taylorniw 18th-May-2011 12:10 am (UTC)
probably won't help donations but still nice


but that picture...
lol
taylorniw 18th-May-2011 12:11 am (UTC)
in the long run I mean, btw. No one is donating just because AKB48 asked, but because AKB48 gave them something in return for donating. Unfortunately, celebrities really can't just entice people to donate without them wanting something in return.
liime_arix 18th-May-2011 01:18 am (UTC)
But their fans did donate without anything in return through a site that they set up for donations.
mrwaffle 19th-May-2011 01:25 am (UTC)
Donations opened almost immediately after the earthquake/tsunami. This whole advertising campaign only started this week. That's 2 months when AKB didn't "give anything in return"... which is when all the donations were made.

Obviously this is advertising for the Red Cross to maintain awareness of the work they do. It's natural for people's interest in disaster relief to wane after the hype has died down and this is trying to remind people that it's still an issue.
haruno21 18th-May-2011 12:12 am (UTC)
all te love for their steady work regarding aid for Japan :)
peachpastiche 18th-May-2011 12:45 am (UTC)
thaaaaat's interesting. akicha with the rest of these girls?
wapiko 18th-May-2011 01:02 am (UTC)
LOL i love your alternative group names!!!!!
gorgeous_filth 18th-May-2011 01:12 am (UTC)
AKB48 has raised an incredible 187.3 billion yen through their “Dareka no Tame ni Project“, fundraising activities, and the proceeds from the group’s releases. Their company also donated approximately 220 million yen on the 13th.

incredible
smilepi 18th-May-2011 01:17 am (UTC)
I'm so proud of them~! :D
Though their outfits are quite unflattering. lol.
ilikedjibouti 18th-May-2011 01:27 am (UTC)
There's no way they raised over 2 billion USD. That's probably the total from all donations to the Japanese Red Cross.
vivimon 18th-May-2011 07:18 am (UTC)
I'm also a bit confused, cause I also can't imagine such a high amount coming from their (AKB's) fundraising alone...
In the original the sentence is this one:
同社としての義援金総額は5月13日現在で220万件、1873億円に達したことも発表され...

I wonder what the mean with the 220万件, cause in the translated article it says that AKB's company donated 220man yen... but I guess, that this is the number of donations done towards the Red Cross in total (I can't find a satisfying translating for that 件-Kanji behind 220man...), and that the amount in yen (1873億円) is what was in total donated to the red cross. not by AKB's company but by everyone in Japan, as the word 同社 means something like "the before mentioned company" oder "that same company", and AKB's company isn't really mentioned as a company in the article.


Don't want to be a nitpick, but it just confused me XD
ayumwu 18th-May-2011 01:28 pm (UTC)
the word you were confused about, i think they meant the number of donations...i think.
vivimon 18th-May-2011 06:39 pm (UTC)
Yep, that's what I guessed, too ;3
ayumwu this is all very valiant and all, but...18th-May-2011 01:27 pm (UTC)
i can't help but to get distracted by the fact that Tomochin is taller than Takamina? Cannot comprehend. D;
solarplexis Re: this is all very valiant and all, but...18th-May-2011 03:38 pm (UTC)
Takamina is really short. I think she might be the shortest member in the group.
angelachibayuy Re: this is all very valiant and all, but...19th-May-2011 01:19 pm (UTC)
She's adorable in her shortness though. I really respect the original members of AKB who had to earn their popularity like her.
ayumwu Re: this is all very valiant and all, but...20th-May-2011 01:00 am (UTC)
;O Here I was all thinking that she might be the same height as Tomochin ('cuz she's really short too...)
angelachibayuy 18th-May-2011 02:08 pm (UTC)
Just another thing showing AKB doing it more for promotion than to help. Yes, every little bit helps, but paying ... oh what was it on Naruhodo high school for that big bill board above shibuya station, about 2000 dollars a week for 3 weeks after the earthquake to put up a big banner stating that we are AKB and we are sorry for the earthquake in just text. Yeah... if you are gonna spend that much money on blatant advertising that you are donating you shouldn't be donating after all.

Which is why kudos go to Up Front's almost guerilla like activities, nothing was announced til right before and wasn't made into a "Look at us!" media thing.
thatbananayes 18th-May-2011 08:25 pm (UTC)
This is why everything H!P is a flop now, though. <3
angelachibayuy 19th-May-2011 01:18 pm (UTC)
A flop hmm... so apparently you have been to every concert lately and seen empty spaces or no one in the shops buying things. Sorry to say but it is far from a flop, it just isn't the blitzkrieg that AKB is at the moment. And as a fan I am thankful for that because there were too many cases of girls being overworked and getting sick because of it back in what's called the Golden Era, that is now being seen in AKB.

That would also name every group that isn't constantly number 1 on Oricon (which you do realize is mostly due to billions of handshake events right? I mean Sakura no Ki Ni Narou a million seller without that, yeah right? Beginner was awesome though.) is a flop, which might be the case for fans overseas who can only see their precious idols in media recordings, but isn't to those living here in Japan.
thatbananayes 20th-May-2011 01:04 am (UTC)
Just because they appeal to wota doesn't mean they aren't a flop. I've been a H!P fan for a while, but sadly they are a flop currently.

Just because AKB48 are putting out awareness for donations does not mean they're doing it JUST for publicity. Of course it's part of it, but can't an idol group be genuinely concerned and want to help? If they have all of this popularity, why NOT use it in order to aid the donations? Judging them for doing this kind of thing is obnoxiously stupid imo.
mrwaffle 19th-May-2011 01:36 am (UTC)
You realise the whole point of this was to raise awareness for the disaster relief and the Red Cross, right? What the hell is the point of "guerilla-like activities" when what is needed is as much exposure as possible? Of course they'll get their face plastered across the media, that's the point. Using their star power to gain as much attention to the issue as possible.

And whoopy they spent 6000 dollars on a billboard? They donated 6 MILLION DOLLARS, straight away. They didn't do a song and dance about it, they donated that money and set up ways for fans to donate virtually right after the disaster. They did a hell of a lot more than some other companies and celebrities.
angelachibayuy 19th-May-2011 01:15 pm (UTC)
Except a lot of other groups donated similar amounts but didn't make sure to announce it everywhere so the world knew that it was done. Tsunku started a donation line 2 days after the earthquake and mentioned last month that they had reached a substantial amount but the exact figure would never be announced. Because it doesn't need to be known how much is being donated, just that it is and will provide help for the needed. The song and handshake was just a way of putting a name to something that was set up right away but didn't have a name.

Also 220million yen doesn't equal 6million dollars, it equals 2.2 million dollars plus exchange rate. The fact remains that every entertainment agency has donated the same or more, many just aren't making sure there is news coverage of every action.

Tsunku and a couple crew members were up in Iwate today doing unannounced volunteer work to cheer people up.
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