Actress Horikita Maki has been appointed to be the image character for real estate company, ‘Leoplace21‘, and will star in their new commercials.
In the CM, Horikita plays a charming single woman, who lives alone in her nice little flat. She’s about to go out, but first she has to diligently go through her imaginary checklist; “All doors and windows closed, done! – Lights out, done!” She does all that while pointing at the things with her finger. After that, she looks at herself in the mirror and says, “Myself, done!!” In the final scene, she faces her plant at the entranceway and says goodbye.
The director had a clear vision of what he wanted to convey through the CM and told Horikita to think of a list of all the things she would check for every morning. She doesn’t have to say much for the CM, so the director paid even more attention to her expressions. He explained that he wanted to create an image of an enjoyable, peaceful morning and have the character seem as carefree as if she had a day off. Horikita had no trouble putting all his demands into action, and only caused one NG scene throughout the whole day of filming.
Her character in the CM comes across as a very diligent woman, but Horikita admitted that this isn’t really the case for her actual self. She said, “I often forget things, even if I confirm that I have everything.”
However, that doesn’t mean that she doesn’t share any of her traits. She explained, “I always check a lot of things before I go out. Rather than trying to act out a role, I just tried to remember how I usually am before going out.”
Horikita’s character in the CM is called the ‘pointing woman’, so reporters wanted to know how she would call herself. She thought about it for a second and answered, “At home, I’m basically just lazing around, so I guess you should call me ‘lazy woman’.” Her remark made everyone laugh.
The new CM of Leoplace21 with Horikita Maki will start airing in November.
CM 1
CM 2
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HAPPY 23RD BIRTHDAY, HORIKITA MAKI!! <33