Arama They Didn't

6:46 am - 04/17/2012

JKT48 to star in their first Japanese CM



On April 16th, AKB48 sister group JKT48 attended a press conference for Tokiwa Pharmaceutical’s skincare product “Nameraka Honpo Bihaku Series“, as its newest CM character.

As their first time starring in a CM in Japan, member Shania Junianatha commented, “I’m excited to be able to star in a Japanese CM.” When asked about the CM shoot, Cleopatra shared, “In the CM, we all have to raise our heads together. We had a hard time doing it in unison, so we had about 50 retakes.”

Regarding the result of the CM, Melody Nurramdhani Laksani said, “It took about 50 tries, but I think it turned out really good. Through this CM, I hope more people will get to know JKT48.”

In the CM, the girls of JKT48 sing AKB48’s hit song, “Heavy Rotation“, in Indonesian. Under the blazing sun, the members innocently run across the beach, and hug the product character ‘Mochimochi-kun’. The CM will broadcast starting April 16th.

The 12 members who were present at the press conference performed an Indonesian version of “Heavy Rotation“. Although JKT48 has not made their CD debut yet, Melody strongly stated, “We will continue to do our best, and be able to have our own songs.” When asked about their debut, she responded, “If possible, within this year.”



CM:



making of:





Source: mantan-web translated by tokyohive

it seems that the cameraman likes Melody
kirrita 17th-Apr-2012 01:43 am (UTC)
MELODEEEEEEEEEEEEEEEEEEEE~!!! XDDDDDDDDDD
megamisama_ann 17th-Apr-2012 01:53 am (UTC)
They have nice faces.hahahah.

Melody is JKT48's center, surely she had more scenes x_x
domokyun 17th-Apr-2012 01:57 am (UTC)
Mochimochi-kun, i am jealous with you
yellyell 17th-Apr-2012 02:11 am (UTC)
Absolutely disgusting. I can't even put into words how gross it is that they chose to use Indonesian girls for a skin lightening commercial made for Japan.
tomoeicemaiden 17th-Apr-2012 02:59 am (UTC)
I find the CM disgusting too. It's insulting.

Edited at 2012-04-17 03:00 am (UTC)
subarunee 17th-Apr-2012 02:13 am (UTC)
JKT48 also has Their first Variety Show aired in Indonesia...


ciachan 17th-Apr-2012 02:17 am (UTC)
really? dont know that.. what is it and what channel? XD
kurakura_chan 17th-Apr-2012 02:28 am (UTC)
aww cute cm
tegositi 17th-Apr-2012 02:30 am (UTC)
I love how they use Heavy Rotation Indonesian ver. for this CM and Heavy Rotation Japanese ver. for Pocari Sweat CM aired in Indonesia lol
funkaliciousss 17th-Apr-2012 08:46 am (UTC)
well, i always felt like JKT48 is meant to help AKB48 get popular in Indonesia.
queencleopatra 17th-Apr-2012 02:44 am (UTC)
It seems as if the cameraman has been PAID to like Melody. >.>
carmine_pink 17th-Apr-2012 03:07 am (UTC)
This isn't wank, I swear, but with the girls getting to appear in commercials of Japanese products even before they release something, it just seems... convenient? Like they have it easy because of the 48 brand? I haven't even heard/seen their songs aside from the ones in Pocari Sweat or Laurier(?) commercials.

Disclaimer: I'm Indonesian, just to be clear.
tegositi 17th-Apr-2012 05:10 am (UTC)
They've been invited to several music shows and talk shows though and even be a guest in one of serial drama. So far they've performed Aitakatta, Heavy Rotation, and Kimi no Koto ga Suki Dakara Indonesian ver. These songs are from their commercial too though lol

Edited at 2012-04-17 05:13 am (UTC)
yellyell 17th-Apr-2012 08:19 am (UTC)
Welcome to the AKB franchise. Not saying I hate any of the 48s and I love the girls but this is what it's about.
lilly0 17th-Apr-2012 06:35 am (UTC)
Actually I don't know them - I just clicked on the CM because I was curious ^_^
These girls are very beautiful. There is something interesting about them.
mileskye 17th-Apr-2012 06:56 am (UTC)
cleo is so gorgeous omg
aye_no_jinsei 17th-Apr-2012 08:21 am (UTC)
I'm waiting for this news to come out in Indonesian media. It seems that they get lack attention than the other group..

*ternyata di arama banyak orang Indonesia
subarunee 17th-Apr-2012 09:11 am (UTC)
Ga sekalian bikin post tentang JKT48 SCHOOL? Eheheheh
koi_choshi 17th-Apr-2012 08:33 am (UTC)
aren't they going to do something in their home country? I thought the point of having a 48 group in Indonesia means that these girls will do their best in Indonesia... not in Japan (though it's still nice to do that).
subarunee 17th-Apr-2012 09:07 am (UTC)
Ofcourse they do many things in Indonesia...

JKT48 almost every weekend shows on TV Music Program
Has a Variety Show
Has a CM here
Being guest at several program...
Interview with Magazine and Radio,etc :)
song_jihyuk 17th-Apr-2012 09:09 am (UTC)
delima,jeje,cindy <3
and suddenly kinal is one of the front girl now,whyyyy
song_jihyuk 17th-Apr-2012 09:15 am (UTC)
oh and hi fellow Indonesians on arama \o
helios_blue 17th-Apr-2012 09:42 am (UTC)
Skin whitening product CM using Indonesian girls is insulting?

I didn't really thought that far until I read the comments, but even if there's a hidden message there I guess it can't be helped. Many countries still have this stereotype about foreigners, not only in Japan. On Indonesian TV sometimes they use random Western people in variety shows and make jokes about their cluelessness or how things ordinary to Indonesian are so weird for them. So... *shrugs*

subarunee 17th-Apr-2012 10:31 am (UTC)
After you mention it...

I remember Indonesia also has Japanese CM here XDD

Including SK-II by Koyuki and Aqua Skin by Kumiko Aso
railgun95 17th-Apr-2012 11:15 am (UTC)
glad to hear that :D
go Cleopatra!
kazu_kumaguro 17th-Apr-2012 12:59 pm (UTC)
you mean the management loves melody, they need to change centre sfm tbh.
aye_no_jinsei 17th-Apr-2012 08:41 pm (UTC)
Y U hate melody?
I think the management start to give spotlight to other girl now. I couldn't even find her in their last show because the camera was focusing to other girls
katrinasacay 17th-Apr-2012 09:12 pm (UTC)
that melody girl surely stands out. :)
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