Arama They Didn't

6:46 am - 04/17/2012

JKT48 to star in their first Japanese CM

On April 16th, AKB48 sister group JKT48 attended a press conference for Tokiwa Pharmaceutical’s skincare product “Nameraka Honpo Bihaku Series“, as its newest CM character.

As their first time starring in a CM in Japan, member Shania Junianatha commented, “I’m excited to be able to star in a Japanese CM.” When asked about the CM shoot, Cleopatra shared, “In the CM, we all have to raise our heads together. We had a hard time doing it in unison, so we had about 50 retakes.”

Regarding the result of the CM, Melody Nurramdhani Laksani said, “It took about 50 tries, but I think it turned out really good. Through this CM, I hope more people will get to know JKT48.”

In the CM, the girls of JKT48 sing AKB48’s hit song, “Heavy Rotation“, in Indonesian. Under the blazing sun, the members innocently run across the beach, and hug the product character ‘Mochimochi-kun’. The CM will broadcast starting April 16th.

The 12 members who were present at the press conference performed an Indonesian version of “Heavy Rotation“. Although JKT48 has not made their CD debut yet, Melody strongly stated, “We will continue to do our best, and be able to have our own songs.” When asked about their debut, she responded, “If possible, within this year.”


making of:

Source: mantan-web translated by tokyohive

it seems that the cameraman likes Melody
yellyell 17th-Apr-2012 02:11 am (UTC)
Absolutely disgusting. I can't even put into words how gross it is that they chose to use Indonesian girls for a skin lightening commercial made for Japan.
tomoeicemaiden 17th-Apr-2012 02:59 am (UTC)
I find the CM disgusting too. It's insulting.

Edited at 2012-04-17 03:00 am (UTC)
funkaliciousss 17th-Apr-2012 08:43 am (UTC)
ia. and the worst part is, the girls are just going to be like 'OMG IM SO EXCITE TO FILM MY FIRST JAPANESE COMMERCIAL! IM GOING TO BE FAMOUS!!' and be completely unaware of how the commercials are basically insulting them.
flightbyzephyr 22nd-Apr-2012 12:46 pm (UTC)
Wait, how is it insulting?

EDIT: Wait nevermind I never knew It was a skin lightening cream. Didn't anyone involved in making it realise what they may be implying?!

I'm a POC and I'm pretty taken back at the producers of this cm and kinda upset.

Edited at 2012-04-22 12:50 pm (UTC)
gigabytexx 17th-Apr-2012 03:05 am (UTC)
LMAO sorry i dont understand japanese, but is it really for skin lightening & not skin care? We could say it can make your skin tanned a bit, but still healthy =p
Japanese loves Indonesian skins y'know~~ lol
peachpastiche 17th-Apr-2012 03:14 am (UTC)
It's for whitening skin care.

They "love" Indonesian skin so much they chose JKT to advertise skin lightening products.
gigabytexx 17th-Apr-2012 03:17 am (UTC)
lol because when I see the CM, I immediately think about sunblock cream though. Damn I would want to exchange skins with them..
yellyell 17th-Apr-2012 08:29 am (UTC)
Yeah it is.

The thing is on a normal day some Japanese people would hate on these girls because they are not Japanese and use their skin colour to insult them. White skin should not be the ideal. Some people have perfectly healthy dark skin and look gorgeous so it shouldn't matter because you can't really change your skin tone.
gigabytexx 17th-Apr-2012 10:02 am (UTC)
Oh I'm sorry I didn't aware with the meaning of your comment because I didn't think about the insult part at all.
In here, skin-whitening products are completely common because most girls want to have 'bright' skin, not all, but at least most people I've met think the same since somehow the sunlight in Indonesia can easily make skin getting darker pretty fast (lmao that's what people said, honestly I don't pay attention that much unless I'm at beach).

There are even cases where some women got their skin damaged because of irresponsible parties who distribute fake skin products with cheap prices. For sure, there are people who's desperately want to get their skin to get whiter/brighter. But that's in here, i dont know about in Japan. So now I'm wondering, who's the audience target this commercial to?
yellyell 17th-Apr-2012 08:23 am (UTC)
I love them too but there's other commercials they could do which don't impact women in a negative way. It's not the girls' fault though.
yellyell 17th-Apr-2012 08:25 am (UTC)
Or did you mean they love whitening products? XD Either way it's not okay.
natto_killer 17th-Apr-2012 05:45 pm (UTC)
I agree with you. If the whites do sunbathing to have tanned skin, why can't the tanned skin use products to be whiter?? It's just like those who have straight hair curl their hair, and those who have curly hair straighten their hair. If you're talking about bad, both products and excessive sun are bad for your skin. -_-;;; That's just human, seriously.

I don't get the people who's overly sensitive about skin color, I think deep inside their mind they have a serious inferiority complex about their skin color, but try to deny it by selling the "accept yourself" and "be proud of who you are" wise pickup line.
flightbyzephyr 22nd-Apr-2012 01:03 pm (UTC)
Yeah but skin whitening products are perminent and tanning is an unavoidable part of going outside during the day.

It is like the difference between someone using a lot of Sunscreen to stop from tanning because they perfer their skin to not be to tanned and getting plastic surgry.

I think if it was a personal choice based soly on vanity then there wouldn't be that much discusion on things like bleaching creams and weaves but it is because it has become clear with studies that many women feel like they have to do these things to themselves in order to even be acceptable pretty.

There is a really good film on this subject called 'Good Hair' if you wanna know more about the hair side of the discussion. Here is the trailer:
natto_killer 22nd-Apr-2012 06:22 pm (UTC)
uhm nope, skin whitening creams on OTC products are not permanent. Not even the dangerous hydroquinone and Mercury are permanent (their effects are extreme, and they're half-illegal), and most skin whitening products on store use glycolic acid or lactic acid or Vit b3/c which is quite safe (alergic effect aside), but still not permanent. Some uses Arbutin, more risks but safer than Hydroquinon, but still not permanent. In less than 1 month, can be as quick as 3 days, the original skin color will return.
Injected Kojic Acid and Emblica extract might be permanent for some people (not all), but they're not something you can get on stores, and obviously not products whose commercials you see on TV. you will require doctor's permission. so... what's the problem??

Tanning is an "unavoidable part of going outside during the day", yes, for people who dont want it, but do you know how many whites use tanning lotion (which accelerates the burning process of your skin) and bath in sun for hours, and even use artifical UV box to get the tan? In which all of these acts will add the risk of cancer?

"many women feel like they have to do these things to themselves in order to even be acceptable pretty." - Whatever their reason to alter their skin color, why should it be a problem for those who don't do it? Why should some people, who claim themselves as "proud with their original skin color", got "insulted" and overly sensitive whenever the topic of skin color alteration is brought up?

In (some society of) Asia you're not elegant if you're not white. In (some society) of western country you're not fabulous if you're pale and not tan - I don't see the difference here, and the excessive annoyance people in this post show just by a simple whitening product only seem like a reverse racism to me.... or inferiority complex in denial.

(unless they can show that the certain whitening products are proved to bring health hazard, which sadly they can't, since they dont even know what ingredients are used in the products)

Edited at 2012-04-22 06:32 pm (UTC)
flightbyzephyr 22nd-Apr-2012 07:08 pm (UTC)
I'll admit I didn't know there were any skin whitening creams (that worked) that are non permanent. However I think my point still stands.

"Whatever their reason to alter their skin color, why should it be a problem for those who don't do it? Why should some people, who claim themselves as "proud with their original skin color", got "insulted" and overly sensitive whenever the topic of skin color alteration is brought up? "

Don't get me wrong if a woman wants to lighten her skin thats her choice, but to pretend that there arn't uncomfortable questions behind why they felt they needed to do that would be lying and I think that goes for skin bleaching and going to the sun beds.

Is it a case of wanting what we don't have or something more troublsome about the media's role in desiding what kind of woman is considered beautiful.
natto_killer 22nd-Apr-2012 07:53 pm (UTC)
Can you tell me what's that permanent and effective skin whitening ingredient you're talking about, because scientists are looking like crazy for a permanent skin whitening ingredients that can be applied topically, and up to this moment they can't make/find one that's effective. This is a well-known line you'll find in cosmetology textbooks everywhere.

Well I can only say that the "not-comfortable reason" are based on the inferiority complex, because they cant accept that the media and society don't potray a "beauty" according to the condition they have, and in their inner mind, why should they accept themselves if the society don't?

Because, those who truly can accept the gap between their condition and "society's standard of beauty" will try to change themselves according to what society wants, or simply dont give a damn... instead of becoming needlessly offended.

Media's role in deciding what kind of woman is considered beautiful? Not just white skin then - Flat belly, black&straight hair, small thighs&arms, long legs, face free from freckles, double eye-lids, long-eyelashes, bleached armpits, hairless body, mixed decent, etc etc, someone should suggest the TV station to ban all beauty products and stop making women with those criteria lurking around on television, to give some "comfort" to these insecure women!

Edited at 2012-04-22 08:02 pm (UTC)
yellyell 18th-Apr-2012 02:14 am (UTC)
There isn't. Just as there's nothing wrong with dark skin. People shouldn't be forced to change their skin tone when they were born with a certain colour in order to fit someone's beauty ideal. Some people get treated like shit over their skintone. It's not right.
subarunee 17th-Apr-2012 10:40 am (UTC)
Indonesia also has Japanese CM here XDD

Including SK-II by Koyuki and Aqua Skin by Kumiko Aso

And it's okay in Indonesia....
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