Arama They Didn't

6:46 am - 04/17/2012

JKT48 to star in their first Japanese CM



On April 16th, AKB48 sister group JKT48 attended a press conference for Tokiwa Pharmaceutical’s skincare product “Nameraka Honpo Bihaku Series“, as its newest CM character.

As their first time starring in a CM in Japan, member Shania Junianatha commented, “I’m excited to be able to star in a Japanese CM.” When asked about the CM shoot, Cleopatra shared, “In the CM, we all have to raise our heads together. We had a hard time doing it in unison, so we had about 50 retakes.”

Regarding the result of the CM, Melody Nurramdhani Laksani said, “It took about 50 tries, but I think it turned out really good. Through this CM, I hope more people will get to know JKT48.”

In the CM, the girls of JKT48 sing AKB48’s hit song, “Heavy Rotation“, in Indonesian. Under the blazing sun, the members innocently run across the beach, and hug the product character ‘Mochimochi-kun’. The CM will broadcast starting April 16th.

The 12 members who were present at the press conference performed an Indonesian version of “Heavy Rotation“. Although JKT48 has not made their CD debut yet, Melody strongly stated, “We will continue to do our best, and be able to have our own songs.” When asked about their debut, she responded, “If possible, within this year.”



CM:



making of:





Source: mantan-web translated by tokyohive

it seems that the cameraman likes Melody
gigabytexx 17th-Apr-2012 03:05 am (UTC)
LMAO sorry i dont understand japanese, but is it really for skin lightening & not skin care? We could say it can make your skin tanned a bit, but still healthy =p
Japanese loves Indonesian skins y'know~~ lol
peachpastiche 17th-Apr-2012 03:14 am (UTC)
It's for whitening skin care.

They "love" Indonesian skin so much they chose JKT to advertise skin lightening products.
gigabytexx 17th-Apr-2012 03:17 am (UTC)
lol because when I see the CM, I immediately think about sunblock cream though. Damn I would want to exchange skins with them..
yellyell 17th-Apr-2012 08:29 am (UTC)
Yeah it is.

The thing is on a normal day some Japanese people would hate on these girls because they are not Japanese and use their skin colour to insult them. White skin should not be the ideal. Some people have perfectly healthy dark skin and look gorgeous so it shouldn't matter because you can't really change your skin tone.
gigabytexx 17th-Apr-2012 10:02 am (UTC)
Oh I'm sorry I didn't aware with the meaning of your comment because I didn't think about the insult part at all.
In here, skin-whitening products are completely common because most girls want to have 'bright' skin, not all, but at least most people I've met think the same since somehow the sunlight in Indonesia can easily make skin getting darker pretty fast (lmao that's what people said, honestly I don't pay attention that much unless I'm at beach).

There are even cases where some women got their skin damaged because of irresponsible parties who distribute fake skin products with cheap prices. For sure, there are people who's desperately want to get their skin to get whiter/brighter. But that's in here, i dont know about in Japan. So now I'm wondering, who's the audience target this commercial to?
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