With the London Olympics opening at the weekend, now is a good time to look at this survey from Macromill Research into said London Olympics.
Demographics
Over the 20th and 21st of June 2012 500 members of the Macromill monitor group completed a private online questionnaire. The sample was exactly 250:250 male to female, and 25% in their twenties, 25% in their thirties, 25% in their forties, and 25% in their fifties.
Research results
Q1: Are you interested in the London Olympics? (Sample size=500)
| Yes, interested | 29.6% |
| Yes, interested a little | 44.6% |
| No, not really interested | 19.8% |
| No, not interested at all | 6.0% |
Q2: Do you want to watch the London Olympics? (Sample size=500)
| Yes, want to | 30.4% |
| Yes, perhaps want to watch | 45.8% |
| No, perhaps don’t want to watch | 16.8% |
| No, don’t want to watch at all | 7.0% |
Q3: How do you want to view, check info, etc on the London Olympics? (Sample size=500, multiple answer)
| Watch it live on television at home | 68.6% |
| Watch news programs | 61.2% |
| Watch highlights on television | 49.2% |
| View internet news, information on a computer | 47.2% |
| Read a newspaper column | 37.4% |
| Record live broadcasts and watch at home later | 26.0% |
| View internet news, information on a smartphone, mobile phone | 16.6% |
| Watch it live on television at a sports bar, public viewing, etc | 7.6% |
| Read a sports newspaper | 7.4% |
| Read a magazine | 5.0% |
| Other | 3.2% |
| Do nothing in particular | 8.2% |
Q4: What events at the London Olympics do you want to watch? (Sample size=500, multiple answer, top ten)
| Rank | Event | Percentage |
| 1 | Swimming | 59.0% |
| 2 | Football | 56.2% |
| 3 | Track and field | 47.8% |
| 4 | Gymnastics | 44.0% |
| 5 | Marathon | 39.6% |
| 6 | Volleyball | 37.4% |
| 7 | Judo | 35.2% |
| 8 | Opening ceremony | 31.8% |
| 9 | Synchronised swimming | 27.6% |
| 10 | Closing ceremony | 21.4% |
Q5: At what events at the London Olympics do you expect Japan to pick up a medal? (Sample size=500, multiple answer, top ten)
| Rank | Event | Percentage |
| 1 | Swimming | 64.2% |
| 2 | Judo | 57.4% |
| 3 | Gymnastics | 51.8% |
| 4 | Football | 39.0% |
| 5 | Wrestling | 37.2% |
| 6 | Marathon | 33.6% |
| 7 | Track and field | 24.0% |
| 8 | Synchronised swimming | 18.8% |
| 9 | Volleyball | 14.8% |
| 10 | Table tennis | 10.8% |
Q6: Which athlete, team do you want to support at the London Olympics? (Sample size=500, multiple answer, top ten)
| Rank | Athlete, team | Percentage |
| 1 | Kosuke Kitajima (Men’s 100 and 200 metres breaststroke) | 74.0% |
| 2 | Nadeshiko Japan (Women’s football team) | 64.4% |
| 3 | Koji Murofushi (Men’s hammer) | 59.6% |
| 4 | Kohei Uchimura (Men’s gymnastics) | 59.2% |
| 5 | Men’s under-23 football team | 50.8% |
| 6 | Saori Yoshida (Women’s 55 kg wrestling) | 47.4% |
| 7 | Ryosuke Irie (Men’s 200 metres backstroke) | 42.6% |
| 8 | Ai Fukuhara (Women’s table tennis) | 41.0% |
| 9 | Rie Tanaka (Women’s gymnastics) | 36.8% |
| 10 | Kyoko Hamaguchi (Women’s 72 kg wrestling) | 36.6% |
Q7: Which Japanese athlete, team at the London Olympics do you expect to pick up a medal of any colour? (Sample size=500, multiple answer, top ten)
| Rank | Athlete, team | Percentage |
| 1 | Kosuke Kitajima (Men’s 100 and 200 metres breaststroke) | 73.8% |
| 2 | Koji Murofushi (Men’s hammer) | 61.0% |
| 3 | Kohei Uchimura (Men’s gymnastics) | 57.8% |
| 4 | Nadeshiko Japan (Women’s football team) | 53.8% |
| 5 | Saori Yoshida (Women’s 55 kg wrestling) | 51.0% |
| 6 | Ryosuke Irie (Men’s 200 metres backstroke) | 37.4% |
| 7 | Kaori Icho (Women’s 63 kg wrestling) | 33.0% |
| 8 | Men’s gymnastics team | 29.8% |
| 9 | Men’s under-23 football team | 27.6% |
| 10 | Kyoko Hamaguchi (Women’s 72 kg wrestling) | 22.8% |
Q8: Which Japanese athlete, team at the London Olympics do you expect to pick up a gold medal? (Sample size=500, multiple answer, top ten)
| Rank | Athlete, team | Percentage |
| 1 | Kosuke Kitajima (Men’s 100 and 200 metres breaststroke) | 73.3% |
| 2 | Kohei Uchimura (Men’s gymnastics) | 57.5% |
| 3 | Saori Yoshida (Women’s 55 kg wrestling) | 46.9% |
| 4 | Koji Murofushi (Men’s hammer) | 45.1% |
| 5 | Nadeshiko Japan (Women’s football team) | 39.8% |
| 6 | Kaori Icho (Women’s 63 kg wrestling) | 20.9% |
| 7 | Men’s gymnastics team | 18.4% |
| 8 | Ryosuke Irie (Men’s 200 metres backstroke) | 12.0% |
| 9 | Tomoko Fukumi (Women’s 48 kg judo) | 12.0% |
| 10 | Men’s under-23 football team | 11.0% |
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