A month after new download law comes into effect, consumers are spending less than ever on music
As of 1 October this year, knowingly downloading copyrighted music and video in Japan became punishable by up to two years in prison and a 2 million yen (US$25,000) penalty.
The law was passed in June after the Japanese music industry, the second largest in the world after the US, reported continued financial losses, with analysts suggesting that just one in 10 downloads were legal.
Since the law came into effect, there have certainly been some changes, and many internet users have become reluctant to click that download button for fear of receiving a hefty fine, meaning that the law has been a success in a way.
According to a recent statistical survey, however, since the law was passed, sales of music in Japan have continued to fall and consumers are actually showing less interest in music than ever before…
Livedoor News reported yesterday that the results of a consumer survey show that more than 68% of respondents spend “0 yen” on music in an average month; the highest the figure has been in almost ten years.
The multiple choice survey asks consumers, “How much do you spend on music in an average month?” with answers ranging from “0-500 yen” (US$6) to “over 10,000 yen” ($125). “0 yen”, shown here in light orange, has risen significantly since 2004, while numbers of every other response have decreased each time since 2007.
The internet masses had plenty to say about the results of the survey and the Japanese music industry in general:
“Bring the average price of a CD down and I might by one…”
“I rarely actively listen to music now anyway- it’s just on in the background. For the price stores charge I wouldn’t buy an actual CD.”
“In terms of cost performance, CD albums are pretty poor.”
“This is how the Japanese music industry will die…”
“Since they got so strict about downloads I actually don’t feel like buying new music.”
“Listening via YouTube’s enough for me.”
“I used to discover a lot of new bands by downloading their albums without worrying about whether I’d like them or not. Now I can’t do that, so I hardly buy CDs.”
“I usually buy about 100 songs a year, but more often than not I get them from foreign stores. Music here is too expensive.”
“What idiot would pay those prices for a new CD!? I buy my music used now…”
“I don’t want CDs, per-se; I want music. If more tracks were available to download I’d buy more.”
“Why pay? I can sing for free…”
It’s interesting to see that, although one or two people suggest that the tough new law has put them off buying new music, the vast majority of responses suggest that– just maybe– the reason music sales have fallen so much recently is due to a general lack of interest and that new albums are simply not particularly good value for money.
It would seem that the public’s perception of the music industry has changed, and that fewer and fewer people are willing to invest their hard-earned cash in music that they simply use to fill the silence rather than sit and listen to for pleasure.
Perhaps the enormous rise in illegal downloads is a sign that people are interested enough in music to take it for free, but not so in love with what’s on offer that they’d willingly pay the asking price. There seems to be a general vibe on Japanese online message boards that, with the option to download removed, few people are interested in today’s music enough to pay, and so would rather not bother entirely.
But, as one Japanese internet user states: “Well, they’ve implemented this law now, so they’d look pretty silly removing it. Well done, guys!”