8:18 pm - 01/03/2013
Softbank's 'White Family' CM series makes history!
Softbank Mobile has topped the CM Popularity rankings for a sixth consecutive year making it the first company to achieve the feat. The 'White Family' series is of course the commercials behind Softbank's success on the chart, which is compiled by CM DATABANK.
The series, which stars a dog as the father, Kanako Higuchi as the mother, Dante Carver as the brother, and Aya Ueto as the daughter, continued its trend of unusual casting with appearances by comedian Sugi-chan, talento Reina Triendl, pop duo Every Little Thing and Hollywood actor Tommy Lee Jones.