Arama They Didn't

8:18 pm - 01/03/2013

Softbank's 'White Family' CM series makes history!


Softbank Mobile has topped the CM Popularity rankings for a sixth consecutive year making it the first company to achieve the feat. The 'White Family' series is of course the commercials behind Softbank's success on the chart, which is compiled by CM DATABANK.

The series, which stars a dog as the father, Kanako Higuchi as the mother, Dante Carver as the brother, and Aya Ueto as the daughter, continued its trend of unusual casting with appearances by comedian Sugi-chan, talento Reina Triendl, pop duo Every Little Thing and Hollywood actor Tommy Lee Jones.











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akillarian 4th-Jan-2013 04:08 am (UTC)
Since I don't understand a word, my favourite based on viewing alone are the Roma one, and Tommy Lee David one.
yasmine2009 4th-Jan-2013 04:15 am (UTC)
These CM are amazing. LOL
lucas54 4th-Jan-2013 06:02 am (UTC)
I seriously want to know what they are saying. Also, what exactly are they selling? Geez, I really need to learn Japanese. -.-
ohprecioustime 5th-Jan-2013 02:38 am (UTC)
cellphones and data plans
raintree123 4th-Jan-2013 06:37 am (UTC)
I could watch these all day
uledy 4th-Jan-2013 06:38 am (UTC)
one of the most brilliant and most hilarious campaigns out there.
brucelynn 4th-Jan-2013 08:38 am (UTC)
HFT the Roman Holiday commercial because that is one of my fav movies in the world
inachan89 4th-Jan-2013 09:51 am (UTC)
What's with that "facciamo un bagno"??Since i don't know what the others are saying,i don't get the connection at all XDDDDD
playtapir 4th-Jan-2013 02:19 pm (UTC)
lol, actually he's asking if they want to go to a bathhouse. they're pretty popular in Rome. at least that's what Thermae Romae (dat Abe Hiroshi movie) taught me ahahahahaha
inachan89 4th-Jan-2013 06:32 pm (UTC)
I know what he said (i'm italian) but in italian it sounds hilarious and didn't get the connection with the cm XDD but yeah i guess they wanted a connection with Thermae Romae lolz
playtapir 5th-Jan-2013 03:25 am (UTC)
lolol ueto aya is in the film maybe that's why
ar_feiniel_ 4th-Jan-2013 07:25 pm (UTC)
I saw the fourth one all the time when I was in Japan.
ohprecioustime 5th-Jan-2013 02:39 am (UTC)
love these cms, why can't our commercials here have as much thought put into them I would seriously pay attention to them tbh since I am lazy and hate surfing

bowtomecha 6th-Jan-2013 03:40 am (UTC)
"Dante Carver as the brother"

Love it haha.
lovely_tunes 7th-Jan-2013 09:32 pm (UTC)
whoever they cast as Aya's italian boyfriend is HOT
stole_away 11th-Jan-2013 11:13 am (UTC)
i love the every little thing ver
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