Arama They Didn't

5:55 pm - 01/19/2013

Marketing firm turns to Japanese girls’ thighs for advertising

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Traditional advertising on such media as TV and billboards is so year 2000. With the ad industry now scrambling to find what’s the next big thing and still navigating the waters of social media, a marketing firm thinks Japanese girls’ thighs may just be the answer.

Wit Inc has started paying Japanese girls to wear sticker brands on their thighs or what’s referred o as ‘zettai ryouiki’, the area between the hem of a skirt and the top of a long sock. It literally means “absolute territory” and has been the source of fascination by manga cartoonists and old men. Frankly, it’s surprising that it’s taken this long for the ad industry to take advantage of this “fetish” of sorts. The girls who can qualify to be used as models must have a certain amount of fans or friends on a social media platform. They must photograph themselves with the sticker visible in the pictures in at least two locations and then upload the pictures on their social networks. They can get paid up to $121 for a whole day of wearing the sticker.

Of course, the moral issues of this kind of advertising are many and conflicting. Some might say that this takes feminism back to the dark ages because once again, women’s bodies are being objectified. But some modern feminists might also think that the women are using their “sovereignty” over their own bodies to control the message of a brand and get paid for it as well. What everyone can agree on is that this is another murky line between advertising and exploitation. Let the debates begin.



japan daily press

a_grumble_cake 19th-Jan-2013 05:30 pm (UTC)
well that's just gross
chii1571 19th-Jan-2013 05:43 pm (UTC)
could be worse... they cold ask them to wear undies with the logo and show them off

wearing a sticker on your thigh is better
lanysakurai 19th-Jan-2013 08:18 pm (UTC)
I believe when you notice something written on the thigh, you actually forget about THE thighs.
botanbutton 19th-Jan-2013 08:20 pm (UTC)
Don't know how to feel about this.
blazingeternity 19th-Jan-2013 08:25 pm (UTC)
Up to $121 a day!? Where do I have to apply? I'd to it right away! xD
As for the "ambiguos" part: It'd be bad if young girls dressed like that (short skirts + overknees) just to flaunt the sticker. But when I think of myself, since I always wear short skirts/pants... and I don't care where people are looking or what they're thinking, it would hardly make a difference if I put a sticker on my thigh and took pictures. Well it'd make a difference. On my bank account.
However, I guess I wouldn't advertise a brand/company that I cannot agree with.

Don't I think that's objectifying myself? Let me just say: Aren't we already objectifying ourselves by wearing clothes with tags and tacky brand names printed all over?
kodochalover 21st-Jan-2013 04:57 am (UTC)
I like this lol
atelierlune 19th-Jan-2013 08:37 pm (UTC)
Can we stop anyone from doing this? No. Should they do it? NO. There is a difference between logoed clothing and logoing your flesh.
umbrellaphone 19th-Jan-2013 10:13 pm (UTC)
I personally think it's bullshit to think the woman has that much "sovereignty" over their body when they're advertising for someone else (esp. when it comes to japan). In the end, it's someone else's vision they have to follow.
eishastan 20th-Jan-2013 07:11 pm (UTC)
Oh Japan, why am i not surprised.
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