Arama They Didn't

2:39 am - 08/23/2010

6%DokiDoki World Tour: Harajuku Kawaii Experience

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World, get ready – “sensational lovely” cuteness is coming your way, via the 6%DokiDoki World Tour!

This year, Japanese fashion brand 6%DokiDoki celebrates its 15th anniversary. To commemorate fifteen years of kawaii fashion – and to share the brand’s unique look and philosophy with fans abroad – 6%DokiDoki will hold special fashion shows in five cities in four countries on three continents. They are calling the tour the Harajuku Kawaii Experience World Tour 2010!

Brand creator Sebastian Masuda will bring his over-the-top fashion to Harajuku, London, Paris, L.A, and San Francisco. In each city, local girls will model his creations. Since the theme of the tour is “Communication”, talk events will be held to discuss Harajuku Kawaii culture. And to top it all off, limited edition, memorial, and collaboration items will be for sale. This is a event DokiDoki fans – and fans of energetically cute clothing – shouldn’t miss.

To celebrate the start of the world tour, the brand held a kick-off event in Harajuku last week. Harajuku is home to the 6%DokiDoki shop – and a place where you see people wearing 6%DokiDoki fashion on the street everyday. So, when they put on an event, you can be sure scores of cute and fashionable people will show up! TokyoFashion was there to witness the fun, and we brought back photos of the mayhem that ensued when 6%DokiDoki girls – and the friends and fans of the brand – hit the streets of Harajuku.

more can be seen at the source

tokyo fashion
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alphie_damiek 23rd-Aug-2010 06:43 am (UTC)
im still super-sad that i didnt buy the 'arigatou' earring when they were in sf. T___T
lost_roxz55 23rd-Aug-2010 06:44 am (UTC)
The day Australia actually gets one of these cool events, I will be very happy.
sendatte 23rd-Aug-2010 06:48 am (UTC)
littleexplorer 23rd-Aug-2010 06:48 am (UTC)
I know nobody said anything about fairy kei BUT that's how I've seen everyone react to it thus far, so

This is absolutely fucking atrocious and I can't believe that fairy kei has become a disgusting decora mess that only attracts Hot Topic rave rejects.

loveandcoffee 23rd-Aug-2010 07:46 am (UTC)
I'm happy I'm not the only one who thinks these clothes are just a mess. Too many colours, too many accessories, too much of everything, not cute at all.
chooseylover31 23rd-Aug-2010 07:58 am (UTC)
i was going to ask if those were REAL but seeing i'm not the only that noticed maybe they are REAL.

i don't even want to imaging having a hole on my cheek.
lenin 23rd-Aug-2010 06:55 am (UTC)
screaming in horror
godsgirl7 23rd-Aug-2010 07:01 am (UTC)
Some of this is like a mixture of the 80's and elementary school...

Not trying to judge, just sayin.
senshicalico 23rd-Aug-2010 07:02 am (UTC)
senshicalico 23rd-Aug-2010 07:03 am (UTC)
also, dayum somebody really likes body mods...
doujoushin 23rd-Aug-2010 07:02 am (UTC)
dnw. dnw. dnw. dnw. huge dnw.

most of those girls look freaking scary too.
gigabytexx 23rd-Aug-2010 07:07 am (UTC)
omg so cuuutee~! shocku
I would like to try once and walking on the street of my country like that :O
mybfisjapanese 23rd-Aug-2010 07:19 am (UTC)
Wow...I hope those aren't actual tattoos (girl in the right of 2nd picture).

It would be pretty cool seeing all those people dressed like that.
kimivalkyrie 23rd-Aug-2010 07:41 am (UTC)
Urgh, this just seems like a hot mess and not even in a good way. I remember when Fruits Style/Street Fashion were actually something that looked good and well... something wearable, really.
jyuri00 23rd-Aug-2010 08:23 am (UTC)
dollhouse__x 23rd-Aug-2010 07:50 am (UTC)
how kawaii is this
chooseylover31 23rd-Aug-2010 08:00 am (UTC)
why can't I be in London in time for this???
maybe the reason is... or are... too much color and too much over-the-top fashion???
kyotaku 23rd-Aug-2010 09:13 am (UTC)
It was held during this weekend in London. No fun O_o
peachie_ego 23rd-Aug-2010 08:32 am (UTC)
Wtf?! It's like the Care Bears vomited on all of them. This is the worst hot mess I have ever seen.
mandarinascent 23rd-Aug-2010 12:22 pm (UTC)
THIS x10000000000000000000000000000000000000000000000000.
animebitskimi67 23rd-Aug-2010 08:35 am (UTC)
OMG, those foreign girls in the pictures are REALLY scary.
poison_cheeks 23rd-Aug-2010 10:46 am (UTC)
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