World, get ready – “sensational lovely” cuteness is coming your way, via the 6%DokiDoki World Tour!
This year, Japanese fashion brand 6%DokiDoki celebrates its 15th anniversary. To commemorate fifteen years of kawaii fashion – and to share the brand’s unique look and philosophy with fans abroad – 6%DokiDoki will hold special fashion shows in five cities in four countries on three continents. They are calling the tour the Harajuku Kawaii Experience World Tour 2010!
Brand creator Sebastian Masuda will bring his over-the-top fashion to Harajuku, London, Paris, L.A, and San Francisco. In each city, local girls will model his creations. Since the theme of the tour is “Communication”, talk events will be held to discuss Harajuku Kawaii culture. And to top it all off, limited edition, memorial, and collaboration items will be for sale. This is a event DokiDoki fans – and fans of energetically cute clothing – shouldn’t miss.
To celebrate the start of the world tour, the brand held a kick-off event in Harajuku last week. Harajuku is home to the 6%DokiDoki shop – and a place where you see people wearing 6%DokiDoki fashion on the street everyday. So, when they put on an event, you can be sure scores of cute and fashionable people will show up! TokyoFashion was there to witness the fun, and we brought back photos of the mayhem that ensued when 6%DokiDoki girls – and the friends and fans of the brand – hit the streets of Harajuku.
more can be seen at the source