4:41 pm - 10/28/2010
au and KARA partner up for the "KARA Santa" Campaign
Top Korean idol group KARA arrived in Japan using their “butt dance” as their weapon of choice. KARA and SNSD have been getting a lot of attention. Beginning on November 1st, these girls will become new campaign characters for KDDI’s Okinawa cellular sports support service “au Smart Sports Run&Walk”. Dressed in Santa outfits, they have become “au Santa” and will be running throughout Japan cheering for it.
The “au Smart Sports Run&Walk” campaign will run from November 1st to December 24th. The “au Santa’s Written Challenge” is that Run&Walk members can get presents by showing how much they’ve run through the use of their cellphone. The top 100 runners will be entered in a lottery for a special present. It’s a plan to increase runners this running season by piling up the possibilities of Christmas presents.
KARA is being used to promote the “au Santa’s Written Challenge”. Cute KARA will dress up in Santa outfits for advertisements among other things. KARA will give out invitations to a limited live at the beginning of December (Lottery of 15 groups, 30 people). KARA will be having a countdown until Christmas Eve called “Count Down for X'mas”. Various content is scheduled to appear in the future.
Translated by: gator_yoong