Arama They Didn't

7:39 pm - 12/17/2010

Tokyo Women vs. Other Asian Women

Kanebo recently conducted a study comparing women in Tokyo, Shanghai, Beijing, Taipei, and Seoul:

“The biggest difference we saw was the emphasis that Japanese women place on human relationships – in particular they care about being liked by others – while the women in the other cities are more concerned with personal growth through their work or studies,” said Sakae Nomura, director of Kanebo’s Beauty Research Institute.

According to the survey, which covered around 450 women between the ages of 18 and 59 in the five cities, women in Tokyo place more emphasis on personal relationships and achieving a work-life balance, while the women of the four other cities want a high income and “personal development.”

When asked what sort of person they wished to be, Tokyo women most frequently replied “someone who is considerate to others.” Their counterparts, however, tended to reply they wanted to be “cheerful” and “feminine.”

While women in the Japanese capital like to be praised for their appearance – and particularly like to be described as “stylish” and having good taste – the respondents in Beijing, Taipei and Seoul most like being praised for their work abilities.

Tokyo women use makeup more frequently and extensively than their counterparts, the report identifying that 79.5 percent of women apply makeup five days a week. That figure fell to 38.7 percent in Shanghai, 44.5 percent in Beijing, 45.1 percent in Taipei and 58.7 percent in Seoul.

Read more in the Independent and the WSJ.


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glider 18th-Dec-2010 04:32 am (UTC)
Shanghai and Beijing are both in China, right? I kind of wish they had sampled a city from another Asian country...
starsinshapes 18th-Dec-2010 04:36 am (UTC)
what other Asian country? There's only China, Korea and Japan. Duh.

16nightsmoon 18th-Dec-2010 04:35 am (UTC)
i thought seoul would rank just as high as tokyo :O
crusted 18th-Dec-2010 04:37 am (UTC)
kind of cool, kind of wish it was a bigger survey though :3
it makes me wonder how different it would be if it focused on men and not women.
starsinshapes 18th-Dec-2010 04:38 am (UTC) Japanese women are superficial and care more about how people perceive them? Am I unerstanding this correctly?
chifunii 18th-Dec-2010 04:46 am (UTC)
I would think that that's what they're trying to get across here, yes.
chifunii 18th-Dec-2010 04:45 am (UTC)
Herp derp, I already came to the conclusion that they care about being liked by others a lot, regardless of gender, actually. But this just verified it.

Each country has its own good points, but as I'm from Taipei myself, I approve of the nude makeup notion.

And is being considerate to others something that people "wish" to be? Is it that hard to become considerate? Or am I reading between the lines too closely? For me, being considerate is pretty second nature...

As for being cheerful and feminine...that takes more work on my part. hahaha...
solarplexis 18th-Dec-2010 01:28 pm (UTC)
It can be hard to be considerate, or remembering to be anyways for some people. I personally find it a bit hard to be, while my friend is without even thinking about it.
thelostlolli 18th-Dec-2010 04:56 am (UTC)
They couldn't just use cute/lovely? "KAWAII."
bessydevlin 18th-Dec-2010 05:26 am (UTC)
I'm kinda tired of foreign articles pushing this word into any Japanese-related subject.
Yes, it's a word often said (and sometimes overused) in Japan but do your damn job as a translator and stop trying to be 'chic' by using kawaii to gain a connection between Japan and foreign audiences.

katzichan 18th-Dec-2010 05:46 am (UTC)
...the first thing i did when i clicked this was look at the outfits of the representative images and pick the two i liked best... and superficial though i may be, i liked shanghai and seoul the best. (...not tokyo, no matter how i feel about leggings, because that pink thing)

i kind of like the idea that tokyo women care about being considerate. i know it's quaint and something most people probably don't take seriously in this day & age, but i think it's sweet.

that said, i feel like the description for shanghai is most my pace =D but mostly-bogus study is mostly-bogus imo and i wouldn't generalize the results too heavily... how did they even get these samples, anyway? how random/representative were they? lol dubious. v.v

Edited at 2010-12-18 05:47 am (UTC)
purple3purple 18th-Dec-2010 06:16 am (UTC)
THIS about the validity of the survey. People put too much weight on this type of thing, seriously. But it's still interesting.
katsup_404 18th-Dec-2010 05:57 am (UTC)
I think it'd be more interesting to show how tokyo women are different from women in other major cities in Japan. As a society I feel like Japanese tend to want the approval of others so of course women in tokyo seek that as well.
mayukoson 18th-Dec-2010 07:25 am (UTC)
Agree! When I first saw this post I thought that it was comparing Tokyo with other Japanese cities. I would like to see that too.
say_o_kay 18th-Dec-2010 06:03 am (UTC)
The hairstyles are pretty spot-on.
amenooto 18th-Dec-2010 06:56 am (UTC)
tokyo girls like to wear those big ass buns too.
yuki_yang 18th-Dec-2010 07:17 am (UTC)
I think Tokyo girls have the strangest fashion sense...I mean there are well-dressed girls..but most of them have really strange taste..
just sayin' from my experience at Keio Uni.
chalakchalak 18th-Dec-2010 04:16 pm (UTC)
I agree but at the same time I think that's what makes their fashion so unique.
porandojin actl quite good18th-Dec-2010 07:55 am (UTC)
taipei girl is closest in tyle to tokyo's and i could see taiwan is the only country in east asia enjoying japanese culture with no guilt ...and seouls skinny jeans /99% girls wearing them there kekek/... also easily to agree with the money thing- as post-consumerist society the japanese are basically cool about it and the chinese, koreans still quite crazy and money-oriented
yunizhamasaki 18th-Dec-2010 08:15 am (UTC)
since when 'Kawaii' is an english word? why they can't just use cute?
asth77 18th-Dec-2010 10:42 am (UTC)
Because "kawaii" has a typical cultural japanese overtone
nalty7 18th-Dec-2010 08:28 am (UTC)
"Japanese women place on human relationships – in particular they care about being liked by others"

I study psychology and trust me that applies to women worldwide.That's the way they raise us.Of course that doesn't apply to every woman on earth because people are different.
rockthecliche 18th-Dec-2010 12:52 pm (UTC)
i wonder what the age demographic for this is or when this was? because idk...the girls in their 20s/early 30s in taipei wear a TON of make up that's heavy as shit. my cousin puts on fake eyelashes every day even if she's just wandering around town. ):
sandster101 18th-Dec-2010 04:03 pm (UTC)
do those count as stick drawings?
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