Arama They Didn't

7:39 pm - 12/17/2010

Tokyo Women vs. Other Asian Women

Kanebo recently conducted a study comparing women in Tokyo, Shanghai, Beijing, Taipei, and Seoul:

“The biggest difference we saw was the emphasis that Japanese women place on human relationships – in particular they care about being liked by others – while the women in the other cities are more concerned with personal growth through their work or studies,” said Sakae Nomura, director of Kanebo’s Beauty Research Institute.

According to the survey, which covered around 450 women between the ages of 18 and 59 in the five cities, women in Tokyo place more emphasis on personal relationships and achieving a work-life balance, while the women of the four other cities want a high income and “personal development.”

When asked what sort of person they wished to be, Tokyo women most frequently replied “someone who is considerate to others.” Their counterparts, however, tended to reply they wanted to be “cheerful” and “feminine.”

While women in the Japanese capital like to be praised for their appearance – and particularly like to be described as “stylish” and having good taste – the respondents in Beijing, Taipei and Seoul most like being praised for their work abilities.

Tokyo women use makeup more frequently and extensively than their counterparts, the report identifying that 79.5 percent of women apply makeup five days a week. That figure fell to 38.7 percent in Shanghai, 44.5 percent in Beijing, 45.1 percent in Taipei and 58.7 percent in Seoul.

Read more in the Independent and the WSJ.


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gogoberry 18th-Dec-2010 04:39 pm (UTC)
Tokyo women use makeup more frequently and extensively than their counterparts, the report identifying that 79.5 percent of women apply makeup five days a week

Not surprising. When I was in Tokyo, I felt incredibly awkward whenever I went out without makeup on, and after a couple of weeks, started wearing full face everyday. For better or for worse, it's a habit for me now. I yearn for the days when I could get ready in less than twenty minutes :(
miki_831 18th-Dec-2010 05:28 pm (UTC)
that's not a very large study tbh

but it was interesting none-the-less.
I personally would think that Seoul would have higher levels of makeup application and fashion consciousness.
porandojin 18th-Dec-2010 08:09 pm (UTC)
seoul girls seem to care only bout being very pale and are not really fashionable ... korea has a really big gap between entertainment and real world styles, i think its the most shocking thing when first visiting there
shavashava 18th-Dec-2010 07:04 pm (UTC)
Yeah I think the demographic here was more on adults.
I wonder what the results would be if they focused on teenagers or young adults.
rainbow_yarn 19th-Dec-2010 07:34 pm (UTC)
work abilities WORK ABILITIES

goddammit, Japanese women, why not you, too?!
gackt_otaku_grl 20th-Dec-2010 04:35 am (UTC)
Shanghai and Seoul sound like some pretty cool chicks.
fe_brice_ly 20th-Dec-2010 02:33 pm (UTC)
japanese women are much conscious about their looks...
botanbutton 23rd-Dec-2010 10:40 pm (UTC)
I think the "being considerate" thing stems from what men actually want from women in Tokyo. Every other time I've watched a show or something, the men are always saying how they want a considerate girl who can look out for other people so my guess is that taking this information, this is what Tokyoite ladies want as well, to appeal to men.... Did I make sense?
__generik 24th-Dec-2010 05:03 am (UTC)
That's interesting. But I love the photo. It makes it like Asian city women are so fashionable. :)
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