Arama They Didn't

7:39 pm - 12/17/2010

Tokyo Women vs. Other Asian Women

Kanebo recently conducted a study comparing women in Tokyo, Shanghai, Beijing, Taipei, and Seoul:

“The biggest difference we saw was the emphasis that Japanese women place on human relationships – in particular they care about being liked by others – while the women in the other cities are more concerned with personal growth through their work or studies,” said Sakae Nomura, director of Kanebo’s Beauty Research Institute.

According to the survey, which covered around 450 women between the ages of 18 and 59 in the five cities, women in Tokyo place more emphasis on personal relationships and achieving a work-life balance, while the women of the four other cities want a high income and “personal development.”

When asked what sort of person they wished to be, Tokyo women most frequently replied “someone who is considerate to others.” Their counterparts, however, tended to reply they wanted to be “cheerful” and “feminine.”

While women in the Japanese capital like to be praised for their appearance – and particularly like to be described as “stylish” and having good taste – the respondents in Beijing, Taipei and Seoul most like being praised for their work abilities.

Tokyo women use makeup more frequently and extensively than their counterparts, the report identifying that 79.5 percent of women apply makeup five days a week. That figure fell to 38.7 percent in Shanghai, 44.5 percent in Beijing, 45.1 percent in Taipei and 58.7 percent in Seoul.

Read more in the Independent and the WSJ.


glider 18th-Dec-2010 04:32 am (UTC)
Shanghai and Beijing are both in China, right? I kind of wish they had sampled a city from another Asian country...
starsinshapes 18th-Dec-2010 04:36 am (UTC)
what other Asian country? There's only China, Korea and Japan. Duh.

chooseylover31 18th-Dec-2010 06:41 am (UTC)
You're just right about that.
booksandsarcasm 18th-Dec-2010 09:04 pm (UTC)
lol, They surveyed Taipei too.
daramji 18th-Dec-2010 05:21 am (UTC)
I'm assuming they chose these particular areas for marketing research for overseas ventures. I'm kind of surprised they didn't include Hong Kong.
tsubasaash 18th-Dec-2010 05:54 am (UTC)
yea and they should've included Singapore too
pattymcpat 18th-Dec-2010 06:15 am (UTC)
I was wondering why Hong Kong was left off as well...
rikayla 18th-Dec-2010 06:15 am (UTC)
Ikr. =/
I would have subbed Shanghai for HK.
agentduckiechan 20th-Dec-2010 12:35 am (UTC)
I would've left in both cities, as Shanghai's gaining importance (again) in Asia financially, socially and sartorially. But if they could only pick five cities, I would've done the capitals and HK. (I too am surprised that HK was left off...)
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