Arama They Didn't

7:39 pm - 12/17/2010

Tokyo Women vs. Other Asian Women

Kanebo recently conducted a study comparing women in Tokyo, Shanghai, Beijing, Taipei, and Seoul:

“The biggest difference we saw was the emphasis that Japanese women place on human relationships – in particular they care about being liked by others – while the women in the other cities are more concerned with personal growth through their work or studies,” said Sakae Nomura, director of Kanebo’s Beauty Research Institute.

According to the survey, which covered around 450 women between the ages of 18 and 59 in the five cities, women in Tokyo place more emphasis on personal relationships and achieving a work-life balance, while the women of the four other cities want a high income and “personal development.”

When asked what sort of person they wished to be, Tokyo women most frequently replied “someone who is considerate to others.” Their counterparts, however, tended to reply they wanted to be “cheerful” and “feminine.”

While women in the Japanese capital like to be praised for their appearance – and particularly like to be described as “stylish” and having good taste – the respondents in Beijing, Taipei and Seoul most like being praised for their work abilities.

Tokyo women use makeup more frequently and extensively than their counterparts, the report identifying that 79.5 percent of women apply makeup five days a week. That figure fell to 38.7 percent in Shanghai, 44.5 percent in Beijing, 45.1 percent in Taipei and 58.7 percent in Seoul.

Read more in the Independent and the WSJ.


katzichan 18th-Dec-2010 05:46 am (UTC)
...the first thing i did when i clicked this was look at the outfits of the representative images and pick the two i liked best... and superficial though i may be, i liked shanghai and seoul the best. (...not tokyo, no matter how i feel about leggings, because that pink thing)

i kind of like the idea that tokyo women care about being considerate. i know it's quaint and something most people probably don't take seriously in this day & age, but i think it's sweet.

that said, i feel like the description for shanghai is most my pace =D but mostly-bogus study is mostly-bogus imo and i wouldn't generalize the results too heavily... how did they even get these samples, anyway? how random/representative were they? lol dubious. v.v

Edited at 2010-12-18 05:47 am (UTC)
purple3purple 18th-Dec-2010 06:16 am (UTC)
THIS about the validity of the survey. People put too much weight on this type of thing, seriously. But it's still interesting.
chooseylover31 18th-Dec-2010 06:45 am (UTC)
my research professor would definitely give you a four-point-zero, the highest grade you'll get in my university, for questioning the research's validity.

whynotplay 18th-Dec-2010 09:31 pm (UTC)
i like the seoul outfit a lot too lol
lane_myer 19th-Dec-2010 09:41 am (UTC)
I wish more people tried to be considerate. The world would be so much nicer to live in.
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