In an e-mail newsletter, cosmetics retail chain Sephora announced that it is launching an exclusive Hello Kitty line of products this month. The line includes cosmetics in branded Hello Kitty-shaped cases, perfume in a Hello Kitty bottles, and various accessories, including a scented necklace. Prices range from US$5 for nail art stickers to US$55 for the Hello Kitty fragrance. Sephora website customers can also receive a free sample of the fragrance in a corresponding Hello Kitty bottle if they have earned 100 reward points (by spending US$100 or more at the site).
The Hello Kitty character is famous for being attached to all manner of products. Last year, a Hello Kitty Italian motor oil was announced, as well as a joint birthday event with Space Battleship Yamato; the two were created in the same year (1974). In 2009, a Yoshiki-branded Hello Kitty named "Yoshikitty" was announced. In 2007 the BBC reported that police officers who had committed small infractions in Thailand could be made to wear a Hello Kitty armband as punishment.