SINGAPORE — The government Thursday kicked off the Cool Japan cultural promotion by boasting the nation's brands in a Singapore department store on the famed Orchard Road shopping strip.
The Ministry of Economy, Trade and Industry said products from 15 Japanese fashion brands, including Beams, which is popular with young people, will be sold at the Harajuku Street Style cluster of brand outlets for three months from October as part of the joint public-private campaign, which starts with Cool Japan Month.
The government-backed project seeks to attract consumers and enhance the brands' recognition in Singapore and in the broader Asian market.
Tadahiro Matsushita, senior vice minister for economy, trade and industry, told a reception that the Singapore launch "is aimed at contributing to the growing Asian consumer market."
Similar projects are planned for India, China, France, Italy, the United States, Brazil and South Korea. The Cool Japan festival planned for Mumbai next March will focus on Japanese luxury brands and jewelry.
Matsushita is in Singapore with representatives of several small and medium-size Japanese companies to introduce fashion, apparel and food. Also on tap will be Japan travel, food and "anime" animation promotional fairs.
AWCG Ltd., a Japanese company representing the Harajuku brands, and Singapore fashion house 77th Street Inc. signed a memorandum Thursday to promote Japanese fashion brands in Singapore and Asia starting with a flagship store expected to open in the city-state in May.
Cool Japan aims to help the Japanese economy recover after the March 11 earthquake and tsunami and also to reboot the popularity of the nation's pop culture among Asian youth, who have of late turned their attention to Korean pop.
Other upcoming projects include joint development of cartoon characters in India and promotion of Japanese products in China through television programs in cooperation with a Japanese entertainment company.
( Collapse )
Anyone excited after reading the list of countries? *wiggle eyebrows*