Since the mid-2000s, Arashi has sprung into the top artist seat, but since last year, their popularity has started to see gloom.
Arashi up to 2010 was filled with vigor. In the 2009 Oricon Yearly Ranking they held the Top 3 spots alone, and the next year sucessfully held first place on the same ranking, winning over AKB48. It was thought “Arashi’s Era” would continue. However, in the same ranking in 2011, in the Top 10 their 35th single “Lotus” took 6th place, and their 36th single “Meikyuu Love Song” took 7th.
Furthermore, Arashi has seen a decline in variety show viewership ratings. “Himitsu No Arashi-chan”, for example, has begun to stand out for making 10% ratings. Internet fans have stated “Arashi’s variety shows are just like other programs, so I’m tired of it,” or “They appear too much in the media, so I don’t have the willpower to search them out now.”
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imo this article comes at a really nice time now that they've lit up tokyo tower and had their best single sale in a while