In September, a brand new magazine launched aimed towards adult gal style. Yes, another one! So far there’s Oneesan ni Natta, Edge-Style, Glia, Jelly, Blenda, Vivi and now Katy. Adult gal is growing!
katakana – ケイティ
website – http://katyonline.jp/
target – adult gal
number of issues – one thus far
tumblr – http://katyscrap.tumblr.com/
twitter – http://twitter.com/#!/KATY_tweet
facebook – http://www.facebook.com/KATYonlinejp
youtube – http://www.youtube.com/user/KATYChannel
Katy says their target is girls 18 to 25 which is a bit younger than Oneesan ni Natta and Edge-style. Its target audience is more the Glia age.
There are 6 regular models called Katy Models:
Nakamura Rurina 中村瑠璃奈 (blog)
Tanagawa Risako 谷川りさこ (blog)
Mizukami Momoka 水上桃華 (blog)
Izumi Sara 泉水セーラ (blog)
Nagai Mao 永井麻央 (blog)
Komori Misae 小森未彩
Katy models at the launch party From left to right - Nakamura Rurina (in Egoist), Tanagawa Risako (in W by Murua), Mizukami Momoka, Nagai Mao (in OneSpo), and Komori Misae (in Egoist)
There seems to be a high concentration of fashion thus far in the magazine, which is great.
They feature brands: Egoist, Duras, Murua, Laguna Moon, Spiral Girl, Rienda, Rodeo Crowns, Moussy and SLY.
Murua producer Momoko Ogihara has her own monthly section called "Momoko's Room" where she interviews a celebrity. Momoko you're so busy!
Murua style apparently also got 3 pages in the opening issue of Katy. I love the layout!
A more casual style with the vest trend.
Egoist has several pictures in this recent issue. Katy models on their blogs seem to be big fans as well.
Lots of different looks packed into pages.
A more simple adult gal make-up shown in the pages.