It’s been revealed that actor Matsuda Shota has been chosen as the new image character for men’s cosmetics brand, ‘GATSBY‘.
“GATSBY” is widely known for their CMs featuring SMAP’s Kimura Takuya, who has been the brand’s image character since 2006. Previous image characters include Hagiwara Kenichi, Yoshida Eisaku, Motoki Masahiro, and Matsuda’s father Matsuda Yusaku.
In the new CM, Matsuda conveys strong emotions with his eyes as he stares into the camera. He is then captured from all different angles and says to himself, “Stop being full of yourself.”
Matsuda commented, “I’ve always liked GATSBY’s worldview, so when I received the offer, I was very happy. I want to represent GATSBY in my own special way.”
GATSBY’s new CM starring Matsuda will broadcast starting March 20th.
The picture is weird... Shota is always amazing though.