liime_arix (liime_arix) wrote in aramatheydidnt,
liime_arix
liime_arix
aramatheydidnt

Sanrio's Hello Kitty to Appear on Lingerie in June



Hanky Panky, the popular undergarment brand that seeks to make panty-lines obsolete, is playing the nostalgia card with its newly announced collaboration with Hello Kitty. David Marchi, senior brand marketing director at the self-proclaimed "Home of Hello Kitty" Sanrio told WWD that “A lot of people think this is jut a brand for kids and teens, but many women 18 years and older have grown up with Hello Kitty and can relate to the brand in a more adult way.”

Sanrio and Hankypanky.com will soft-launch the collection in May before it heads to small boutiques, Nordstrom, Neiman Marcus, and other department stores on June 30. Shoppers will be able to find this return to childhood in black and white lace with pink trim and can expect pieces to cost between $27 and $98, which is a lot cheaper than Barbie collectibles or another trip to Disney World anyway.

source
Tags: fashion, hello kitty
Subscribe

Recent Posts from This Community

  • Post a new comment

    Error

    Comments allowed for members only

    Anonymous comments are disabled in this journal

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

  • 15 comments

Recent Posts from This Community