Arama They Didn't

6:46 am - 04/17/2012

JKT48 to star in their first Japanese CM

On April 16th, AKB48 sister group JKT48 attended a press conference for Tokiwa Pharmaceutical’s skincare product “Nameraka Honpo Bihaku Series“, as its newest CM character.

As their first time starring in a CM in Japan, member Shania Junianatha commented, “I’m excited to be able to star in a Japanese CM.” When asked about the CM shoot, Cleopatra shared, “In the CM, we all have to raise our heads together. We had a hard time doing it in unison, so we had about 50 retakes.”

Regarding the result of the CM, Melody Nurramdhani Laksani said, “It took about 50 tries, but I think it turned out really good. Through this CM, I hope more people will get to know JKT48.”

In the CM, the girls of JKT48 sing AKB48’s hit song, “Heavy Rotation“, in Indonesian. Under the blazing sun, the members innocently run across the beach, and hug the product character ‘Mochimochi-kun’. The CM will broadcast starting April 16th.

The 12 members who were present at the press conference performed an Indonesian version of “Heavy Rotation“. Although JKT48 has not made their CD debut yet, Melody strongly stated, “We will continue to do our best, and be able to have our own songs.” When asked about their debut, she responded, “If possible, within this year.”


making of:

Source: mantan-web translated by tokyohive

it seems that the cameraman likes Melody
yellyell 17th-Apr-2012 02:11 am (UTC)
Absolutely disgusting. I can't even put into words how gross it is that they chose to use Indonesian girls for a skin lightening commercial made for Japan.
tomoeicemaiden 17th-Apr-2012 02:59 am (UTC)
I find the CM disgusting too. It's insulting.

Edited at 2012-04-17 03:00 am (UTC)
funkaliciousss 17th-Apr-2012 08:43 am (UTC)
ia. and the worst part is, the girls are just going to be like 'OMG IM SO EXCITE TO FILM MY FIRST JAPANESE COMMERCIAL! IM GOING TO BE FAMOUS!!' and be completely unaware of how the commercials are basically insulting them.
flightbyzephyr 22nd-Apr-2012 12:46 pm (UTC)
Wait, how is it insulting?

EDIT: Wait nevermind I never knew It was a skin lightening cream. Didn't anyone involved in making it realise what they may be implying?!

I'm a POC and I'm pretty taken back at the producers of this cm and kinda upset.

Edited at 2012-04-22 12:50 pm (UTC)
gigabytexx 17th-Apr-2012 03:05 am (UTC)
LMAO sorry i dont understand japanese, but is it really for skin lightening & not skin care? We could say it can make your skin tanned a bit, but still healthy =p
Japanese loves Indonesian skins y'know~~ lol
peachpastiche 17th-Apr-2012 03:14 am (UTC)
It's for whitening skin care.

They "love" Indonesian skin so much they chose JKT to advertise skin lightening products.
gigabytexx 17th-Apr-2012 03:17 am (UTC)
lol because when I see the CM, I immediately think about sunblock cream though. Damn I would want to exchange skins with them..
yellyell 17th-Apr-2012 08:29 am (UTC)
Yeah it is.

The thing is on a normal day some Japanese people would hate on these girls because they are not Japanese and use their skin colour to insult them. White skin should not be the ideal. Some people have perfectly healthy dark skin and look gorgeous so it shouldn't matter because you can't really change your skin tone.
yellyell 17th-Apr-2012 08:23 am (UTC)
I love them too but there's other commercials they could do which don't impact women in a negative way. It's not the girls' fault though.
yellyell 17th-Apr-2012 08:25 am (UTC)
Or did you mean they love whitening products? XD Either way it's not okay.
natto_killer 17th-Apr-2012 05:45 pm (UTC)
I agree with you. If the whites do sunbathing to have tanned skin, why can't the tanned skin use products to be whiter?? It's just like those who have straight hair curl their hair, and those who have curly hair straighten their hair. If you're talking about bad, both products and excessive sun are bad for your skin. -_-;;; That's just human, seriously.

I don't get the people who's overly sensitive about skin color, I think deep inside their mind they have a serious inferiority complex about their skin color, but try to deny it by selling the "accept yourself" and "be proud of who you are" wise pickup line.
yellyell 18th-Apr-2012 02:14 am (UTC)
There isn't. Just as there's nothing wrong with dark skin. People shouldn't be forced to change their skin tone when they were born with a certain colour in order to fit someone's beauty ideal. Some people get treated like shit over their skintone. It's not right.
subarunee 17th-Apr-2012 10:40 am (UTC)
Indonesia also has Japanese CM here XDD

Including SK-II by Koyuki and Aqua Skin by Kumiko Aso

And it's okay in Indonesia....
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