The Pretty Girls Dream Challenge 2012 fashion event held March 30 in Yokohama set a Guinness World Record for most people modeling on a catwalk in a fashion show.
A total of 1,274 people, including about 200 professional child models and elementary schoolgirls from across the country, took to the catwalk set up at the Pacifico Yokohama convention center. The figure surpassed the previous world record of 1,243, which was set at a New York fashion event in July 2011.
The two-hour event was organized by T-ARTS Co., a subsidiary of Japan's leading toymaker, Tomy Co., with the help of fashion brands including Roni, Earthmagic, Chubbygang and Prism Stone.
Child actress Kanon Tani received a certificate from Guinness World Records on behalf of the rest of the models.
The fashion event stemmed from the "Pretty Rhythm" arcade game developed by T-ARTS, which spawned videogame and animated TV series adaptations.
The first animated series, "Pretty Rhythm: Aurora Dream," aired from April 2011 before it was replaced by its sequel, "Pretty Rhythm: Dear My Future," currently on air since earlier this month.
The "Pretty Rhythm" franchise offers tips on fashion and lifestyle for elementary schoolgirls.
Fashion items based on those introduced in the animated series are offered for sale through the Prism Stone brand.
A special Prism Stone shop was set up at the Yokohama venue, raking in 2.8 million yen ($34,600) in a single day.