On April 26th, a new poster for the upcoming movie “Helter Skelter” was revealed along with the announcement that Hamasaki Ayumi’s 20th single “evolution” (released in 2001) will be used as its theme song.
“Helter Skelter” is directed by Ninagawa Mika and marks the comeback of actress Sawajiri Erika after a five year-long abstinence from the silver screen. It tells the story of a woman named ‘Ririko’ (Sawajiri), who received cosmetic surgery on her entire body, thus allowing her to become a shining top star in the entertainment industry. Eventually, however, her body starts to deteriorate due to the procedure’s after-effects. During this time, ‘Ririko’ causes many incidents one right after another, drawing people around her into the fray.
Ninagawa commented that Hamasaki and her song “evolution” perfectly match the movie’s theme and world view. “It’s a movie about a woman who flexibly keeps on her feet, although she’s getting consumed by the city called Tokyo,” she explained. “I don’t think there is any artist better suited for such a theme than Hamasaki Ayumi.”
She continued, “Whether people like the song or not, they all know it’s from Hamasaki Ayumi after listening to it for a second and they are able to hum the melody. That’s proof of its wonderful originality and energy which never seemto vanish.”
Hamasaki herself revealed, “With pleasure I accepted the offer, after all it was Ninagawa who wished for me to provide the theme song, and moreover, it’s a very important movie for Erika, my junior from the same agency.” She added, “I myself am very emotionally attached to this song and that’s why it makes me very happy that I’m able to give more people the chance to listen to it for the first time and let it leave an impression on them.”
Sawajiri, who has been a big fan of Hamasaki for a very long time, also was delighted to hear about the collaboration and commented, “I was so happy when I heard that ‘evolution’ was going to be the theme song for this movie. I think that with Ayu’s song the movie became even more colorful and charming than it already was.”
The new poster for “Helter Skelter” features an exclusive photograph taken by Ninagawa just for this purpose. It was shot on set in the room with the huge projection of a pair of lips, with Sawajiri striking a provocative expression for the camera. As typical for Ninagawa’s works, it’s a richly colored photograph that is sure to make an impact on everyone who sees it. It will be put up at cinemas nationwide starting on April 28th.
“Helter Skelter” itself will open on July 14th.