'Hellosmile Project' is a campaign to promote awareness and prevention of cervical cancer, an illness that continues to increase among young women.
The project was launched in conjunction with the 'Human Conscious: Love Life, Join Hearts' campaign, started in 2005 by TOKYO FM (Japanese radio station).
The campaign's main visual depicts an extremely rare profile view of Hello Kitty's face, expressing the design concept 'looking towards a bright future'!
The United Nations Population Fund (UNFPA) and Hello Kitty will be at Sanrio Times Square on Thursday May 10 from 6 - 8pm to celebrate the Hellosmile Campaign - raising awareness for cervical cancer prevention worldwide!
Read more about the aims and the activities here
Sources: 1, 2