On May 22nd, Calpis launched the CM for their new milky lactic-acid drink ‘Calpis Water Zero‘ – starring actress Nagasawa Masami – online.
The name of the new CM is “Poolside” and it fittingly describes the whole concept of the clip in one word. Set at a swimming pool under the clear blue sky, Nagasawa is enjoying the summer and a bottle of Calpis Water Zero. Of course it nonchalantly features both, her trademark smile and her trademark beautiful legs to the fullest. At the end she uses her whole body and some awkward hand movements to express how delicious this zero-calorie drink must be.
Nagasawa had been the 9th generation ‘Calpis Water‘ image character from 2005 until 2008. Now she gets to promote the new ‘Calpis Water Zero’ and it seems like she’s enjoying the new drink.
She commented, “The feeling of it going down your throat is very refreshing. The taste is incredible, too!”
On TV, the new CM will start airing on June 1st.
Tokyohive | Sanpo | YT |