Aiba Masaki of Arashi is the latest endorser for UHA Mikakuto “Shigekikkusu Zerosh” CM. In the said CM, Aiba plays a "zerosshu dendou shi" or Zero Evangelists who is out to spread the goodness of “zero-fat” products.
During the press conference, the Johnny’s talent don a preacher’s outfit that is reminiscent to what St. Francis Xavier wore, and a false beard and mustache. “I think this is the first time that I appeared in public with a beard,” he said, clearly amused with his look.
Aside from his outfit, Aiba made sure that he kept his stance and posture to that of a preacher, as a result, his beard fell several times evoking laughter from the press. “Maybe I’m sweaty because I’m nervous, please chat for a while,” he said while he put on his beard back.
Aiba was promoting the latest flavor Shigekikkusu Zerosh Pineapple, “You can taste its sweetness and sourness, just like having your first romance,” he commented.
The CM will have three versions to be aired this June 30th.