miu_miu (4miu_miu) wrote in aramatheydidnt,

Sawajiri Erika to star in new CM for ‘PARCO’ as Ririko from ‘Helter Skelter’

There’s just a little over 2 weeks left until Sawajiri Erika’s upcoming movie, ‘Helter Skelter‘, opens in theaters across Japan. With anticipation rising, the movie has collaborated with PARCO for its “Summer Grand Bazaar” CM.

The CM features top model Ririko (Sawajiri Erika) and her junior Kozue (Mizuhara Kiko). It shows the relationship between the two ladies, and includes the actual CM shoot filmed for ‘Helter Skelter’. In the CM, Ririko and Kozue jump up and down while wearing koala ears, as seen on PARCO’s popular character ‘Parcoala‘.

The making-of video, which will be revealed through PARCO’s official website later today, will also feature an appearance by Ririko’s hair and makeup artist Kin-chan (Arai Hirofumi).

PARCO’s new CM will broadcast in the Kanto region starting July 2nd. Meanwhile, ‘Helter Skelter’ is scheduled to open in theaters on July 14th.

Check out the CM below!

Sources: natalie & Cinema Today
Tags: cm, erika sawajiri

  • Post a new comment


    Comments allowed for members only

    Anonymous comments are disabled in this journal

    default userpic

    Your reply will be screened

    Your IP address will be recorded