Arama They Didn't

12:56 am - 08/23/2012

From Host to Rental Boyfriends

Osaka ‘boy toys’ available for rent nationwide


Fees start at 6,000 yen per hour
Shukan Jitsuwa July 19

For decades, lonely women have been going to host clubs to be served by overly attentive men in a date-like setting. Shukan Jitsuwa (July 19), however, has found an entrepreneurial enterprise that has inverted the concept whereby “rental boyfriends” come to customers.

Osaka-based Eterna (エテルナ) allows ladies to select a man of their choice from its Web site. The agency will then send him to any location in Japan.

The hosts, who typically sport long hair and slick suits, are ranked according to popularity. Their height, weight, blood type, interests, and other basic information are provided.

“The majority of the customers are from the adult-entertainment industry, but now working professionals and housewives are showing interest,” says a newspaper reporter covering national news.

Basic fees begin at 6,000 yen per hour. Extended plans, which might include overnight trips, are also available at a rate of 40,000 yen for eight hours. Other expenses, such as transportation and dining costs, are to be borne by the lady.

Shukan Jitsuwa says that there are days where more than 30 reservations are made. The service has 33 men registered on its books, “including one who advanced to the finals of a handsome man competition,” says an individual affiliated with Eterna. “A woman can enjoy the feeling of having a date while dining or during a trip. Eterna means forever in Latin. As the agency’s name says, we want clients to enjoy soothing moments for an eternity.”


Naturally, the magazine assumes that sexual services are provided by the boy toys, but the agency prohibits such activities. Further, the establishment of a personal relationship with a customer is also not allowed.

The majority of the women are in their 30s and 40s. “One can become beautiful inside in a way that supersedes any available cosmetics,” says a customer.

Shukan Jitsuwa is a bit skeptical as a woman’s motivation for such a service.

“In this cold-cut society, women do not possess the skills nor the time to examine their eroticism,” says Jiro Harue, a researcher in anthropology. “There is no real reason to refuse an opportunity to rent out a good-looking man if it is available. This is especially true for those raised in the era of the convenience store.”

Harue goes on to say that female members of this generation have hormonal imbalances as a result of the nutrition they received while in the womb.

“Renting a partner by resorting to financial means is typically something men do,” says the researcher. “Women originally found excitement in being dominated. I know it is acceptable to have a wide range of businesses, but I feel a bit sad to see the tables turning.” (A.T.)

Source:http://www.tokyoreporter.com/2012/07/17/osaka-boy-toys-available-for-rent-nationwide/

Original Source: “‘Rentaru kareshi’ daiseikyo no wake,” Shukan Jitsuwa (July 19, page 197)

My two cents: Men have been buying escorts, hookers, and strippers for centuries so why so pressed that women are renting boyfriends especially with  the herbivore problem. Also the comments about women and their erotisism, hormonal imbalances, as well as finding excitement in being dominated...and I know you didn't mean that in a BDSM way...just please have a seat.


My first post submission, please be kind.



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synthesizia 23rd-Aug-2012 06:30 am (UTC)
Here for Bam.

Haven't read the article because of possible sexist double standards. But totally for this idea.
fukkthedumbshyt 23rd-Aug-2012 06:56 am (UTC)
I miss his show and he had the greatest wedding EVER.
tegomanhoe 23rd-Aug-2012 06:32 am (UTC)
This happened since long time ago, though it still kinda underground. Btw it's really nice if you're a single lady with successful career, you have money and you don't like being attached to a single guy, you can be a heroine in ur own shoujo story.

"but I feel a bit sad to see the tables turning."
Typical asian issue. Personally i dont mind at all if a girl approached me first, it's not like you're living in 1930's.......
katzsong 23rd-Aug-2012 06:34 am (UTC)
This reminds me of a CSI eps. this whole rent-a-boyfriend thing and the relationship ends when they have sex.
On another note, hey men, if you think being dominated is fun for women, why don't you try it as well? It's good to have reversed-role now and then, you know. Keeps live exciting :P
doinkies 23rd-Aug-2012 06:38 am (UTC)
Shukan Jitsuwa is the bottom of the barrel when it comes to tabloids, so it's no surprise this article sucks.
fukkthedumbshyt 23rd-Aug-2012 06:56 am (UTC)
Thanks, I'm glad to know that now. I'm probably familiar with only one Japanese tabloid so at least now I know why this was such a messed up article.
ohprecioustime 23rd-Aug-2012 07:12 am (UTC)
The documentary about hosts I watched is like in my top 5 most depressing, lol

Some desperate lonely people tbh go there or use their services
fauxparadiso 23rd-Aug-2012 12:23 pm (UTC)
The Great Happiness Space I presume?
hisjulliet 23rd-Aug-2012 08:21 am (UTC)
op A+
phililen3 23rd-Aug-2012 09:16 am (UTC)
Talking about hosts, No Regrets comes to mind....
tha_x 23rd-Aug-2012 10:59 am (UTC)
if they don't really allow sex I see no biggie
shiro_renja 23rd-Aug-2012 11:49 am (UTC)
hey! if you can rent a family for weddings or mourners for funerals. Why not rent a boyfriend? I'm all for it, men have been doing it for ages, let the women join in.
fukkthedumbshyt 23rd-Aug-2012 02:43 pm (UTC)
What?!
fauxparadiso 23rd-Aug-2012 12:34 pm (UTC)
While the so-called anthropologist at the end can go screw him himself, let's not pretend this service is such a progressive step. The people involved in host/escort services are usually there due to bleak circumstances, and I don't really approve of a service that sends guys off on their own without a bodyguard or backup protection.

And let's be real, the company is not going to outwardly state that they allow sexual services because Japan has an anti-prostitution law. I can believe that customer relationships are banned (because it's bad business) but it would be naive to think that sexual services aren't being done under the table.
gashinenai 23rd-Aug-2012 12:42 pm (UTC)
so a man can rent escorts or strippers because duh! he's a man, but a woman can't rent a boyfriend?
fangirlingspazz 23rd-Aug-2012 12:55 pm (UTC)
I'm interested with rental bf but they'll probably cost a lot. =p
stole_away 23rd-Aug-2012 02:07 pm (UTC)
i thought this existed since long time ago but oh well
fukkthedumbshyt 23rd-Aug-2012 02:47 pm (UTC)
Someone else said so too but it was new news to me. I more so posted it because of the tabloids opinion of the women who choose to use such services.
kyotaku 23rd-Aug-2012 02:15 pm (UTC)
As the agency’s name says, we want clients to enjoy soothing moments for an eternity as long as they have money.

Sorry, couldn't help it XD


And lol at this guy. Who's enjoying being dominated? Time to wake up XD
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