Kanjani8‘s Shibutani Subaru is being groom as Johnny’s weapon to lure mature women in his attempt to expand his market to finish off Korean Wave.
It is a fact that most Johnny’s fans are centered on younger female population; however, it is a different story with mature women. In lieu to this, Johnny is grooming Subaru to lure mature women to JE fandom. Rumor has it that Subaru is a “mature woman killer” among Johnny’s talents.
According to one entertainment weekly reporter, Subaru has a certain charm that makes people, who aren’t even interested with Johnny’s, fell captive with his singing voice.
A well-informed person said that there is an existing Subaru fan club that requires its members to be at least 45 years old and older. There are already 30,000 members and counting. Moreover, the membership fee is free, but it’s members invest around 1 million Yen/year so women must have enough money and time to spare to be admitted as a member.
The rising new market of mature women is Johnny’s latest target to crush Korean boom with Subaru in the middle of it. Especially with Japanese-Korean relations being in the rough, Johnny is looking at this new market to generate billions of Yen that usually lost with Kpop boom.
The “mature woman” strategy has just started.