Actress Horikita Maki has been appointed as the new image character for Morinaga Milk’s long-selling yogurt line ‘Morinaga Aloe Yogurt‘, which has been on sale since 1994. The new CM starring the actress, titled ‘Purun-Purun Beauty’, will air October 1st.
Horikita has had a very successful year with her starring role in the popular morning drama ‘Umechan Sensei‘ (NHK) and her recurring role in the hit movie ‘ALWAYS San-chome no Yuhi ‘64‘ (international title: ‘Always: Sunset on Third Street 3‘). Morinaga explained that her healthy and fresh character, her bright smile, and her vibrant, beautiful complexion perfectly match with the image of ‘Morinaga Aloe Yogurt’. She is also a great choice for appealing to the yogurt’s main target group: women in their twenties.
Together with the up-tempo background song, the CM makes you believe that the yogurt can lift up your mood and give you a young, fresh complexion just like hers. It’s said that this was the first time that Horikita acted according to a melody rather than a script.
In the CM she describes the yogurt as something she can rely on when she needs something simple to eat while she is busy with a drama. When asked to reveal her skincare secrets, she replied, “I don’t really have a secret. All I do is try to keep it perfectly moist all the time. Recently I also got into aroma candles and my favorite aroma is jasmine. It really calms you down.”
Source: 1, 2