In the commercial, six members of AKB48—Yuko Oshima, Yuki Kashiwagi, Haruna Kojima, Mariko Shinoda, Minami Takahashi and Mayu Watanabe—perform a stylish dance with mannequin-looking professional dancers.
To promote the brand’s message of “Always Looking Smart,” AKB’s 28th single, “UZA,” which is known for its complex choreography, was used as background music.
Unlike the AKB members, the professional dancers had to endure some hardships, such as covering up their faces so they would look like mannequins. They have all collaborated with famous artists before.
The commercial will be aired in November.