baboona (baboona) wrote in aramatheydidnt,

MISIA to star in her first commercial in 10 years!

MISIA will be making her first CM appearance in 10 years in the latest commercial for Toyota's Isis which goes on air starting October 24.

Many artists have appeared and provided music for the Toyota Isis commercials since the vehicle's launch in 2004, including Miki Imai in 2009 and Hideaki Tokunaga and Every Little Thing in 2011. This year the face of Isis is none other than MISIA. The songstress last appeared in a commercial back in 2002, for the Kirin soft drink RAKUDA, in which her song "Nemurenu Yoru wa Kimi no sei" was used.

This time she wrote "HOLIDAY", a light uptempo track on which her crystal-clear vocals feature prominently, to compliment the sensation of freedom and comfort of the Isis' panoramic door feature. MISIA wrote the song specifically for the commercial which uses an exclusive version that features the word "Isis" in the lyrics.

Moreover, the newly launched magazine and GIRL will include a promotional MISIA meets TOYOTA "Isis" feature page on its next 5 monthly issues, starting in December (issue out on November 12) with a special interview with MISIA.

MISIA's comment:
We shot this commercial in Saiko, one of the Fuji Five Lakes, a place I have very deep and fond memories of. It's also close to Lake Kawaguchi, so it was a very relaxing shoot. I've been coming to Lake Kawaguchi on my "Hoshizora no Live" tours for many years and have almost always been blessed with great weather. It was raining the day before shooting but it cleared up just in time. I'm once again very thankful for this affinity I seem to have with this place.

source: Music Lounge
translation: baboona

Tags: cm, misia

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