Arama They Didn't

2:13 pm - 10/27/2012

New animated music video 'Transfer' wins fans over the world

You know something’s a hit when people all over the world are taking to their keyboards to express their amazement and tweeting the links like

Created by music group Ongaku Unit and featuring the vocal talents of hugely-popular voice actor and singer Megumi Nakajima, the video, titled "Transfer" has already found much love abroad, with many claiming that the video is nothing short of “a revolution” and “the future of music videos.”

In terms of plot, the video features little more than a young girl leaving her house and running through her town. But it’s the mix of animation and synchronization of the music that is winning the video so many fans around the globe.

The girl, whom it must be said is wearing some rather fancy underpants, steps out of her home and sprints down the street. Dodging an old lady sprinkling water on the ground (she’s not just being mean - this is a common practice in summer in Japan to cool the air), our heroine bounds forward before launching herself up into the air in a style not reminiscent of animation classic “The Girl Who Leapt Through Time.”

Let’s take a quick look at some of the reactions to the video from around the world so far:

  “What on earth is this!? It’s awesome!” (U.S.)
  “I can’t believe how good this is.” (Estonia)
  “Wow. This is going to be big. No - huge.” (Canada)
  “Beautiful.” (UK)
  “I absolutely adore this.” (Norway)
  “One of the best videos ever made.” (Indonesia)
  “Haha, this is how every kid in Japan runs to school!” (U.S.)

As well as featuring an enormous variety of artistic styles, the video also contains glimpses of iconic scenes from Japan, including Kaminari-mon (Thunder Gate) in Asakusa, the newly built Skytree tower, and glimpses of Tokyo from different time periods including samurai battles and streets from the much more recent Showa period.

We don’t know how much time went into the production of this video, but the makers deserve all the praise they get.

So Arama, what are your thoughts about this video?


placetohide 27th-Oct-2012 09:12 am (UTC)
No animated music video will ever impress me again after having seen this:

rim1789 27th-Oct-2012 10:32 am (UTC)
What the fuck did I just watch Oo ?
shiny_lights 27th-Oct-2012 10:38 am (UTC)
When I first saw this article this video was the first thing I thought of!
bleed_peroxide 27th-Oct-2012 11:40 am (UTC)
Oh man, I remember this one. I remember sitting there afterwards like, "WAAAAAATTTT."
inachan89 27th-Oct-2012 12:01 pm (UTC)
ok i'm officially creeped out,wtf is this??
dorkylifestyle 27th-Oct-2012 12:10 pm (UTC)
WTF did I just watch!?? o________O!
risuw_chan 27th-Oct-2012 02:25 pm (UTC)
what the hell???
fauxparadiso 28th-Oct-2012 12:47 am (UTC)
lol the fuck was this end of evangelion type shit
mimoiikit143 28th-Oct-2012 02:45 pm (UTC)
this is just creepy :/
rim1789 27th-Oct-2012 10:32 am (UTC)
I don't really get the hype behing the video tbh...
daramji 27th-Oct-2012 04:11 pm (UTC)
sukidesukara 27th-Oct-2012 01:00 pm (UTC)
The song hurts my ears and the video is original but gets boring after a while... I don't get the hype either.
pipisays 27th-Oct-2012 05:53 pm (UTC)
I like the looping and changing backgrounds I just wish something actually happened at the end to break it up.
fauxparadiso 28th-Oct-2012 12:48 am (UTC)
I like Megumi so I approve.
blahblah 28th-Oct-2012 12:57 am (UTC)
Didn't appeal to me... I had to force myself to watch until the end...
vicinity_love 28th-Oct-2012 04:40 am (UTC)
I mean its nice, but I got bored after like the fourth repetition.
poleenc 28th-Oct-2012 09:27 pm (UTC)
When I first watched this, it totally reminded me of “The Girl Who Leapt Through Time”. But it is kinda boring and not too exciting.
I like the music though.. it's catchy. lol at all the ear hurting complaints.
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