Japanese pop singer Kyary Pamyu Pamyu has been helping the government promote its "Cool Japan" campaign in the United States.
She attended a promotional event at the official residence of the Japanese Consul General in Los Angeles on Thursday.
The singer talked about her eye-catching fashion and music career as well as youth culture in Tokyo's Harajuku district. About 50 people from the fashion, music and movie industries attended.
The local government appointed the singer a Harajuku Kawaii Ambassador. Kawaii is Japanese for "cute".
She says Harajuku culture could become popular around the world and she hopes that "kawaii" will become a global word.
One woman who works in the fashion industry in Los Angeles says young people in the US have gotten to know the singer and Japanese pop culture through the Internet. She says the "kawaii" concept is fresh and exciting.