Arama They Didn't

5:02 pm - 06/01/2013

Cool Japan Has A Plan!

Remember all the talk of a new “Cool Japan Strategy” which aimed to export Japan’s “coolness” abroad. Well, on May 28, the Japanese government’s Cool Japan Promotion Committee announced its action plan!

The Cool Japan Strategy is aimed at promoting the spread of Japanese culture abroad, focusing on modern popular culture as well as food culture. It’s a pretty big deal for the government and makes an appearance in the Abe Administration’s economic growth strategy. Ideas that have found their way into the plan include training Japanese goods experts as “food evangelists” to spread the the faith abroad, and international popularity contests for anime characters. One of the suggestions for promoting the strategy is having the Prime Minister issue a “declaration of the founding of Cool Japan”.  Perhaps even the PM himself could get into the spirit and don a costume. I’m sure the extra expense wouldn’t be an issue considering that, including what was implemented in last year’s supplementary budget, the expected cost is already said to be around 84 billion yen (US$834 million).

From February to May of this year, the committee and subcommittees have met six times and has been joined by Akimoto Yasushi, the producer responsible for creating idol group AKB48, and Koshino Junko, one of Japan’s most highly acclaimed designers. The plan now includes 19 items, six of which are brand new. After the meeting, Inada Tomomi, minister for the Cool Japan Strategy, emphasized the importance of pulling together strategies from all the different ministries and combining them into one plan.


tomoxtomo 2nd-Jun-2013 03:14 am (UTC)
The only good thing that could come out of cool japan is AKB concerts abroad and I doubt we will even get that
atelierlune 2nd-Jun-2013 03:21 am (UTC)
It's better than nothing. I guess. Trying to strangle your industries with one hand and market them with the other doesn't seem like it'd work out though.
Yama Take 2nd-Jun-2013 07:45 am (UTC)
well said
yasmine2009 2nd-Jun-2013 06:10 am (UTC)
Japan, no one wants to legally obtain your music. It cost too damn much.
nova_usagi 2nd-Jun-2013 12:40 pm (UTC)
Just on TV today (「たかじんのそこまで言って委員会」) they were complaining about Cool Japan. The complaint was that the government officials aren`t very cool and don`t know what`s cool, yet they`re the ones running this "Cool Japan" thing. It was suggested that it should be more privatized and funded by media companies, not the government.

royu_kiyo 2nd-Jun-2013 06:03 pm (UTC)
I will back that last sentence.
mister_robatto 4th-Jun-2013 01:52 am (UTC)
fynoda 4th-Jun-2013 09:33 am (UTC)
I'm really curious about if they've done any actual research into their markets. Do they actually have Americans on their advisory board? Have they studied past trends of Japanese culture? Do they really believe that the average American even cares about Japan when a big chunk of middle school kids can't even find it on the map? I wonder about these things.

Edited at 2013-06-04 09:34 am (UTC)
nova_usagi 9th-Jun-2013 07:16 am (UTC)
Actually, when Americans have been surveyed, Japan`s popularity rating is pretty high and favorable. Anime, manga, video games, card games, electronics, movies, etc and programs that show popular tourist sights and gourmet in Japan are all kinds of forms of soft power that helped make Japan as popular as it is now a day.

Kids sucking at geography have little to do with showing whether or not a country is popular. Whenever I visit the US and someone finds out I live in Japan, they are always way too excited. It`s weird.

I assume that they do research for the Cool Japan project, at least for the sake of spending money on it, but I don`t know what kind and to what extent. Certain things that sell in Japan may not be so marketable in the US, and other things that Japanese might not care about too much are things that foreigners might want to see. For example, Japanorama was an English program, but I don`t think that show in Japan would do very well. And programs like "Honma dekka!?" "Shinkonsha irasshai!" and "Tensai! Shimura doubutuen" may be popular enough in Japan but it probably wouldn`t last very long in the US. As much as I like those Japanese programs, I think shows like "Shinkonsha irasshai!" would actually hurt Japan`s image.
johnnypenn 2nd-Jun-2013 04:46 pm (UTC)
I take offense to the term "evangelist" used, it's not a religion. -_-*
Why can't they make getting anime/manga easier to get?
ar_feiniel_ 2nd-Jun-2013 05:35 pm (UTC)
lol i love it
royu_kiyo 2nd-Jun-2013 06:04 pm (UTC)
Send over your rock, urban, and electronic acts. You know, your cool acts that actually are cool.
fubuki_fan 2nd-Jun-2013 07:16 pm (UTC)
a cool japan campaign will go nowhere after the recent "comfort women" comments!
This page was loaded Apr 23rd 2018, 11:11 am GMT.