Arama They Didn't

2:01 pm - 05/22/2014

Can Chubbiness Group Survive?

We all know Japan prides itself on having one of the lowest obesity rates in the developed world. However, a recent trend known as "marshmallow girls" (girls who are viewed as 'soft') is receiving mainstream attention from the likes of Avex who created a group called "Chubbiness." Made up of 10 plus sized women found through open casting, the group was expected to debut in spring but has not as of May 2014 apparently due to lack of popular. The girls have made appearances on talk shows. The group has been criticized for riding on a gimmick and the ten girls while larger than the normal rail-thin Jpop star we're used to seeing cannot be considered 'big'.




Old news I know but I don't think(?) this group was mentioned on Arama and thought it would be an interesting thing to look at and discuss. What do you think Arama?

Sources Chubbiness Avex, Japan Daily Press, Daily Dot, Japan Plus Size
scionofawhisper 12th-Jun-2014 06:07 am (UTC)
The first thing I thought of was the group Piggy Dolls, which they also mentioned in the video, and how messily that ended up.

What is their market? Who does it appeal to? Younger girls? I can't see the majority of males taking much interest. I don't think it will be easy for them, as they will probably remain a super niche group. Although I suppose it says they are having trouble gathering interest to make a debut.

The thing I really disliked about Piggy Dolls, and this group, is that their main concept is being fat, rather than that being just a side trait.
It's in their name, and they talk about things like how much they like to eat. Instead of finding it endearing or likeable, I find it rather offputting that they use being fat as a gimmick, instead of being a normal group with a different concept and happen to also be fat.

Still, it's interesting to see that this came into being at all, and I hope they do manage something, as maybe it could be the start of something...
helsings 17th-Jun-2014 11:25 am (UTC)
I can see some guys being into the group. After all, there are males who prefer 'bigger girls'. But that won't be enough and I agree that it'll still be a super niche group.

I also agree that they could go instead with the concept that they formed the group because the girls are all alike, physically, but they shouldn't push the 'fat' aspect constantly.
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