Arama They Didn't

9:04 pm - 06/27/2014

The Future of Arama They Didn't

the last flying ayu


In the past year we’re sure you've noticed a lack in Arama's quality and overall activity. We'd be lying if we didn't say we lost interest. We started Arama They Didn't! nearly five years ago, and to this day it still surprises us what it turned into.

Through years of copyright issues on streaming and download sites, it became increasingly difficult to find Japanese media online which is the only way most of us is able to access it. The J-pop community as a whole was segmented and shrunk even more with the rise of K-Pop’s constant releases and breaking news. At Arama, we tried to create a place that encompassed it all and bring back that sense of unity we once had. We've shared nearly 20,000 articles, received almost a million comments and built a community that brought 19,000 people together with the single interest of Japanese Pop Culture.

LiveJournal has given us the opportunity to achieve what we originally set out to do. In 2012 we joined LJ Media thinking we would be further legitimized as a news outlet and hub for fandom, but after that seemingly went nowhere and swept under the rug. As we grew, our needs also grew but we weren’t sure how to execute them. Finally we decided it was time for us to go to take the next step and plan a revival for Arama.


Opening July 1st, 2014 on our 5th birthday!

We've announced this on social media but we weren't sure how to handle things here. We've thought long and hard about this and thought it would be for the best for us to move off LiveJournal and finally be in total control of everything. Even though LiveJournal itself has started a comeback of sorts, unfortunately there are still too many issues for us to consider keeping it as our primary base of operations. Arama would just continue to stagnate and not grow as a community.

There isn't really an active place solely for Japanese pop culture fans to call their home, most of them are defunct, and yes that includes TokyoHive
Our primary goal is to fill that void. We have a diverse team of writers who are very excited to start sharing news as well as fun and provocative editorials and opinion pieces. Unfortunately user-generated content would not work on our new platform. However, we will have a form where anyone can submit tips for news stories they would like to see published. New additions to the staff are always welcome! Details on that will be revealed in the near future.

Where you can find us

  • URL: Our new URL of course will be

  • FACEBOOK: Because of this rebranding, Facebook has been giving us trouble renaming our page. We’d appreciate if you liked the new one:

  • TWITTER: We’ll be keeping the same twitter which will be available with our new name:

  • E-MAIL: If you have any further questions, you can contact us directly at

  • TUMBLR: Eventually, everything posted on will be automatically cross-posted to tumblr for more reach.

We hope you'll stick with us and continue to support us as we figure things out at our new home!

blazingeternity 28th-Jun-2014 10:16 am (UTC)
I don't understand what the problem with LJ is. I keep reading things like "LJ is so troublesome" etc. but how come?
To call it a thing of the past is not appropriate when you consider how many users certain other communities still pull... and what I (& I believe many others) loved about this apart from the user-generated content was to be able to get your own news feed (friends page) with all your desired contents in one place and be able to use the same account for different comms.

With arama moving out it'll become one more page to visit with yet another account to create. Sorry but I don't see any advantage for neither side :(
kate_firefly 28th-Jun-2014 07:34 pm (UTC)
i feel the same way!! what is so bad about LJ? sure, it's not as popular as twitter, tumblr, facebook. but it's the only real place where you can have real discussions and not just a ton of people "liking" stuff.

i don't think it's necessary to move arama off of LJ completely, but hopefully you guys are right and it will thrive at the new website. it's sad, but i was afraid arama was going to just shut down and not continue, so this is not so bad, i guess...
lechuza_yoya 28th-Jun-2014 10:53 pm (UTC)
winged_kame 28th-Jun-2014 11:45 pm (UTC)
goto 29th-Jun-2014 12:50 am (UTC)
Our "new" layout has been broken since it was added to the community. That's why featured posts stopped being updated. You're really limited with just a lj community VS an entire website.

I'm surprised to see that so many people will miss user-generated content because back in the day I would literally get emails weekly complaining about how only JE, AKB and k-pop was posted. Since arama's articles were 95% copy and pasted from other places it gave 0 incentive for people to post original content.

I don't think many people are aware as to what the internet has to offer nowadays...I HATE reddit, but there's a reason why they're so successful especially with fandom related things and LJ has faded into oblivion. You can't deny that. Also things like Disqus (which arama japan will have) makes commenting just as easy, if not easier, than LJ.
blazingeternity 29th-Jun-2014 01:24 am (UTC)
Thanks for your reply! I see... but - no offense - you never informed the community about it and that's probably why some people think the mods were just lazy/uninterested/dead.

I agree that the posts have been too biased in the last couple of years; but then again: there was demand for it as well and anyone could have posted anything else (instead of complain). Concerning the content being just copy-pasted from other outlets: Where else would the information come from, especially when it required a source? This also makes me wonder what it means when you say the new Arama will feature a group of writers. Are they like, real journalists in Japan, watching TV there, reading newspapers there and generating original, reliable content only for Arama? A charm of this comm was probably that people were not professionals.

Nope, I won't deny that LJ has pretty much gone down the drain. But neither will you deny that ONTD still pulls the masses against all odds and thereby pretty much legitimates LJ's continuing existence.
goto 29th-Jun-2014 01:46 am (UTC)
Yeah we definitely should have said SOMETHING earlier. Taking all the blame for that etc. it was a dick move of me.

We're still gonna be using sources, both eng and japanese, on the new arama, but everything will be written in our own words. The writers all consist of older mods/members of this community, except for two of them (they aren't real journalists either!).

yeah ONTD is still doing amazing. it's a shame that all the other communities I followed didn't have the same fate.
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