Arama They Didn't

9:04 pm - 06/27/2014

The Future of Arama They Didn't

the last flying ayu


In the past year we’re sure you've noticed a lack in Arama's quality and overall activity. We'd be lying if we didn't say we lost interest. We started Arama They Didn't! nearly five years ago, and to this day it still surprises us what it turned into.

Through years of copyright issues on streaming and download sites, it became increasingly difficult to find Japanese media online which is the only way most of us is able to access it. The J-pop community as a whole was segmented and shrunk even more with the rise of K-Pop’s constant releases and breaking news. At Arama, we tried to create a place that encompassed it all and bring back that sense of unity we once had. We've shared nearly 20,000 articles, received almost a million comments and built a community that brought 19,000 people together with the single interest of Japanese Pop Culture.

LiveJournal has given us the opportunity to achieve what we originally set out to do. In 2012 we joined LJ Media thinking we would be further legitimized as a news outlet and hub for fandom, but after that seemingly went nowhere and swept under the rug. As we grew, our needs also grew but we weren’t sure how to execute them. Finally we decided it was time for us to go to take the next step and plan a revival for Arama.


Opening July 1st, 2014 on our 5th birthday!

We've announced this on social media but we weren't sure how to handle things here. We've thought long and hard about this and thought it would be for the best for us to move off LiveJournal and finally be in total control of everything. Even though LiveJournal itself has started a comeback of sorts, unfortunately there are still too many issues for us to consider keeping it as our primary base of operations. Arama would just continue to stagnate and not grow as a community.

There isn't really an active place solely for Japanese pop culture fans to call their home, most of them are defunct, and yes that includes TokyoHive
Our primary goal is to fill that void. We have a diverse team of writers who are very excited to start sharing news as well as fun and provocative editorials and opinion pieces. Unfortunately user-generated content would not work on our new platform. However, we will have a form where anyone can submit tips for news stories they would like to see published. New additions to the staff are always welcome! Details on that will be revealed in the near future.

Where you can find us

  • URL: Our new URL of course will be

  • FACEBOOK: Because of this rebranding, Facebook has been giving us trouble renaming our page. We’d appreciate if you liked the new one:

  • TWITTER: We’ll be keeping the same twitter which will be available with our new name:

  • E-MAIL: If you have any further questions, you can contact us directly at

  • TUMBLR: Eventually, everything posted on will be automatically cross-posted to tumblr for more reach.

We hope you'll stick with us and continue to support us as we figure things out at our new home!

love_keiko 3rd-Jul-2014 02:59 pm (UTC)
late to the post, i guess. regarding the demise---i agree on some points and disagree on others. speaking as a jpop AND kpop fan the only real difference is ACCESSIBILITY. the kpop market is so small they NEED that reach---jpop is MASSIVE, that reach is barely needed.

i became REALLY frustrated with arama during the whole kpop vs. jpop posts that started to pop up mostly because the community was dead otherwise. omona posts about music or PVs get, on average, 100+ notes but here if namie drops something we're lucky if we break the double digits. it started to feel as tho ppl came to complain instead of support. in addition, i agree with a bunch of ppl who say that mods didn't do enough to keep the community going. there was SO MUCH that could've been done and had the mods made the crisis apparent to us earlier i'm sure everyone would've been able to provide ideas on how to keep this community going.

that aside---we dont NEED another tokyohive. considering the kind of news to comes out of japan it's already proven that that simply doesn't work. if u're in it for the drama---u will be left starving.

i AM glad that there is a tumblr, tho. ppl SERIOUSLY underestimate the power of that platform AND it's REALLY in need of a main j-entertainment news source. there is a MASSIVE audience and at least there ppl can directly or indirectly contribute to the community via reblogs. with it's current main platform there's no real chance at that...

but at the end of the day i'm just happy as hell that at least it isn't GONE.
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